Email Marketing Strategist

7 days ago

Brigg, North Lincolnshire, United Kingdom Elevation Recruitment Group Full time £33,000

About the Role:

Elevation Recruitment Group is collaborating with a leading manufacturing company to find a skilled Marketing Communications Specialist to join their expanding marketing team.

Job Summary:

We are seeking a highly creative and organized Marketing Communications Specialist to design, create, and execute impactful B2B & B2C email marketing campaigns. The ideal candidate will have a strong background in email marketing, excellent communication skills, and the ability to work independently with minimal supervision.

Key Responsibilities:

  • Develop and execute captivating B2B & B2C email marketing campaigns that drive engagement and conversion.
  • Collaborate closely with the design team to craft compelling email content and visually appealing templates.
  • Conduct and analyze A/B tests, manage the testing calendar, record results, and provide insights for continuous improvement.
  • Conduct render testing across devices, email clients, and ISPs to guarantee proper display for the majority of recipients.
  • Stay abreast of trends and email marketing strategies from global leaders to gather insights on best practices and innovative ideas.
  • Administer email surveys to gather valuable customer feedback, enhancing our understanding of their preferences.
  • Coordinate integrated direct mail campaigns to complement and reinforce our email marketing initiatives.
  • Supply installer partners with white-label email assets and customized customer journeys.
  • Customize digital assets for Installer Partners, ensuring seamless brand consistency.
  • Extend marketing services to installers, offering white-label print, web design, and localized digital advertising.
  • Supervise artwork briefing and management for print advertising.
  • Generate comprehensive reports covering all marketing activities for insightful analysis and future strategic planning.

Requirements:

  • Strong creative, organizational, problem-solving, and time-management skills.
  • Ability to apply the most recent marketing trends to the brand's activities.
  • Able to take projects from start to finish with minimal supervision.
  • Demonstrable experience using automated email software.

What We Offer:

Elevation Recruitment Group offers a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive salary and benefits package.

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