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PR and Communications Specialist

2 months ago

Brigg, North Lincolnshire, United Kingdom Elevation Recruitment Group Full time
About the Role

We are seeking a highly skilled PR and Communications Specialist to join our team at Elevation Recruitment Group. As a key member of our team, you will be responsible for shaping and maintaining the public image of our clients and their associated brands.

Key Responsibilities
  • Develop a comprehensive PR and Communications strategy to deliver on our brand goals.
  • Build a calendar of communications, ensuring a consistent pipeline of engaging content.
  • Write compelling copy for marketing collateral, including product brochures, website content, email campaigns, social media posts, and advertisements.
  • Collaborate with the marketing team to conceptualize and execute strategic marketing campaigns that align with company objectives and target audience preferences.
  • Write press releases and other PR materials to generate positive media coverage across a wide range of industry publications, local press, and consumer publications.
  • Cultivate and maintain relationships with media contacts and industry stakeholders to secure media placements and partnerships.
  • Monitor media coverage and industry trends to identify opportunities for proactive content creation.
  • Develop relationships within the business to gather interdepartmental information and news to create engaging content for the industry.
  • Ensure all marketing and PR materials adhere to brand guidelines and reflect the company's values and messaging consistently.
  • Conduct thorough proofreading and editing of all marketing and PR content to ensure accuracy, clarity, and adherence to brand standards.
  • Produce engaging content for our clients, including business updates, customer polls, educational articles, and SEO copywriting for the website, blogs, and case studies.
  • Manage the printed advertising schedule and delivery.
  • Manage the delivery and communication of the Installer, Installation, and Showroom of the Month initiatives.
  • Provide comprehensive reporting on all PR activities, including a detailed analysis of targeted Key Performance Indicators (KPIs) and recommendations for optimization.
Requirements
  • Excellent written communication, verbal, and interpersonal skills.
  • Proven track record of developing and delivering PR and marketing campaigns to improve business performance.
  • Ability to write for a range of platforms and audiences with strong attention to detail.
  • Strong IT skills, including MS Office and WordPress, CMS.
  • Ability to manage and prioritize a multi-stream, busy workload.
  • Robust project management skills.
  • Ability to work well with tight deadlines in a team environment.
Additional Information
  • Graduates with Journalism or writing-based degrees will be considered alongside candidates with PR and copywriting experience.