Marketing Communications Specialist

3 days ago

Brigg, North Lincolnshire, United Kingdom Edwards & Pearce Full time
Job Description

Due to a sustained period of exceptional growth, our client, a leading manufacturing enterprise based in the UK, is seeking a highly skilled and creative Email Marketing specialist to join their expanding marketing team. Your expertise will be crucial in developing innovative email strategies and compelling content marketing, focusing on both B2B and B2C email campaigns.

Key Responsibilities
  • Develop and execute captivating B2B & B2C email marketing campaigns.
  • Collaborate closely with the design team to craft compelling email content and visually appealing templates.
  • Conduct and analyse A/B tests, manage the testing calendar, record results, and provide insights for continuous improvement.
  • Stay abreast of trends and email marketing strategies from global leaders to gather insights on best practices and innovative ideas.
  • Generate comprehensive reports covering all marketing activities for insightful analysis and future strategic planning.
Requirements
  • Proven experience in email marketing, preferably in both B2B and B2C environments.
  • Strong proficiency with email marketing tools and software.
  • Excellent copywriting and editing skills, with a keen eye for detail.
  • Strong analytical skills to interpret data and translate it into actionable insights.
  • Knowledge of current trends and best practices in email marketing.
  • Experience with A/B testing and optimization strategies.
  • Strong project management skills with the ability to manage multiple campaigns simultaneously.
Desired Attributes
  • Creative thinker with a passion for email marketing and customer engagement.
  • Detail-oriented with a commitment to delivering high-quality work.
Benefits
  • Company pension
  • Private Health Care
  • Company events
  • Employee discount
  • Life insurance
  • On-site parking
  • Referral programme
  • Store discounts
  • Wellness programmes

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