Marketing Communications Specialist
2 months ago
Job Title: Marketing Executive
Company: Elevation Recruitment Group
Job Type: Full-time
Industry: Manufacturing
Job Description:
We are seeking a highly skilled and creative Marketing Executive to join our dynamic marketing team. In this role, you will be responsible for designing, creating, and executing impactful B2B & B2C email marketing campaigns.
Key Responsibilities:
- Develop and execute captivating B2B & B2C email marketing campaigns.
- Identify and cultivate target audiences, actively maintaining and expanding our email lists.
- Create personalised and localised customer journeys to elevate engagement levels.
- Establish a comprehensive onboarding process seamlessly integrated into the customer journey.
- Proactively devise and manage communication calendars for both customer engagement and public relations.
- Collaborate closely with the design team to craft compelling email content and visually appealing templates.
- Craft impeccably written copy, ensuring it is error-free and resonates with the target audience.
- Conduct and analyse A/B tests, manage the testing calendar, record results, and provide insights for continuous improvement.
- Conduct render testing across devices, email clients, and ISPs to guarantee proper display for the majority of recipients.
- Stay abreast of trends and email marketing strategies from global leaders to gather insights on best practices and innovative ideas.
- Administer email surveys to gather valuable customer feedback, enhancing our understanding of their preferences.
- Coordinate integrated direct mail campaigns to complement and reinforce our email marketing initiatives.
- Supply installer partners with white-label email assets and customised customer journeys.
- Customise digital assets for Installer Partners, ensuring seamless brand consistency.
- Extend marketing services to installers, offering white-label print, web design, and localised digital advertising.
- Supervise artwork briefing and management for print advertising.
- Collaborate on press release creation with third-party agencies and internal teams.
- Generate comprehensive reports covering all marketing activities for insightful analysis and future strategic planning.
Required Skills and Qualifications:
- Objective, open, honest individual with real integrity and self-awareness.
- Strong creative, organisational, problem-solving, and time-management skills.
- Adaptable and quick learner.
- Ability to apply the most recent marketing trends to the brand's activities.
- Excellent interpersonal, communication, and team-working skills.
- Ability to work well with tight deadlines in a team environment.
- Able to take projects from start to finish with minimal supervision.
- Demonstrable experience using automated email software.
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