Marketing Communications Specialist

4 weeks ago

Brigg, North Lincolnshire, United Kingdom Elevation Recruitment Group Full time
{"title": "Marketing Executive", "description": "Job Summary

Elevation Recruitment Group is seeking a skilled Marketing Executive to join our team. As a key member of our marketing team, you will be responsible for developing and executing impactful B2B & B2C email marketing campaigns.

Key Responsibilities
  • Design, create, and execute captivating email marketing campaigns.
  • Identify and cultivate target audiences, actively maintaining and expanding our email lists.
  • Create personalized and localized customer journeys to elevate engagement levels.
  • Establish a comprehensive onboarding process seamlessly integrated into the customer journey.
  • Develop and manage communication calendars for customer engagement and public relations.
  • Collaborate with the design team to craft compelling email content and visually appealing templates.
  • Craft impeccably written copy, ensuring it is error-free and resonates with the target audience.
  • Conduct and analyze A/B tests, manage the testing calendar, record results, and provide insights for continuous improvement.
  • Conduct render testing across devices, email clients, and ISPs to guarantee proper display for the majority of recipients.
  • Stay up-to-date with trends and email marketing strategies from global leaders to gather insights on best practices and innovative ideas.
  • Administer email surveys to gather valuable customer feedback, enhancing our understanding of their preferences.
  • Coordinate integrated direct mail campaigns to complement and reinforce our email marketing initiatives.
  • Supply installer partners with white-label email assets and customized customer journeys.
  • Customize digital assets for installer partners, ensuring seamless brand consistency.
  • Extend marketing services to installers, offering white-label print, web design, and localized digital advertising.
  • Supervise artwork briefing and management for print advertising.
  • Collaborate on press release creation with third-party agencies and internal teams.
  • Generate comprehensive reports covering all marketing activities for insightful analysis and future strategic planning.
Requirements
  • Objective, open, honest individual with real integrity and self-awareness.
  • Strong creative, organizational, problem-solving, and time-management skills.
  • Adaptable and quick learner.
  • Ability to apply the most recent marketing trends to the brand's activities.
  • Excellent interpersonal, communication, and team-working skills.
  • Ability to work well with tight deadlines in a team environment.
  • Able to take projects from start to finish with minimal supervision.
  • Demonstrable experience using automated email software.
", "lang_code": "en"}

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