Academic and Communities Marketing Specialist

4 weeks ago


Brigg, North Lincolnshire, United Kingdom Endurance Doors - part of Rocal Group Full time
Marketing and Communications Specialist

Due to a sustained period of exceptional growth, Endurance Doors - part of Rocal Group, is seeking a highly skilled and creative Marketing and Communications Specialist to join our dynamic marketing team. In this role, you will be responsible for designing, creating, and executing impactful B2B & B2C email marketing campaigns.

Key Responsibilities:
  • Develop and execute captivating B2B & B2C email marketing campaigns.
  • Collaborate closely with the design team to craft compelling email content and visually appealing templates.
  • Conduct and analyse A/B tests, manage the testing calendar, record results, and provide insights for continuous improvement.
  • Conduct render testing across devices, email clients, and ISPs to guarantee proper display for the majority of recipients.
  • Stay abreast of trends and email marketing strategies from global leaders to gather insights on best practices and innovative ideas.
  • Administer email surveys to gather valuable customer feedback, enhancing our understanding of their preferences.
  • Coordinate integrated direct mail campaigns to complement and reinforce our email marketing initiatives.
  • Supply installer partners with white-label email assets and customized customer journeys.
  • Customize digital assets for Installer Partners, ensuring seamless brand consistency.
  • Extend marketing services to installers, offering white-label print, web design, and localized digital advertising.
  • Supervise artwork briefing and management for Endurance print advertising.
  • Generate comprehensive reports covering all marketing activities for insightful analysis and future strategic planning.
Requirements:
  • Strong creative, organizational, problem-solving, and time-management skills.
  • Must be able to apply the most recent marketing trends to the brand's activities.
  • Able to take projects from start to finish with minimal supervision.
  • Demonstrable experience using automated email software.
  • Extensive experience using email marketing software.
  • Minimum of 2 years' experience in an email marketing role.
What We Offer:
  • Company events.
  • Company pension.
  • Cycle to work scheme.
  • Employee discount.
  • Free parking.
  • Health & wellbeing programme.
  • Life insurance.
  • On-site parking.
  • Sick pay.

Monday to Friday



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