Strategic Marketing Analytics Leader

6 days ago

London, Greater London, United Kingdom Ancestry Full time

About Ancestry

Ancestry is a human-centered company where every person's story is important. We empower journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers, and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Our Culture

We foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. Ancestry encourages applications from minorities, women, the disabled, protected veterans, and all other qualified applicants.

About the Role

We are looking for a Director/Sr. Director Marketing Analytics to serve as a key strategic business partner for International GM, Head of International Finance, and Head of Global Commercial Analytics. You will report into the Global Commercial Analytics organization and lead a team of 4. We're seeking a seasoned strategic analytics leader that has a proven track record of driving strategy, revenue, and media optimization efforts at $250M+ international businesses.

Responsibilities

  • Lead the International Analytics team for customer and marketing analytics driving effectiveness and efficiency
  • Partner with International GM to develop a vision and roadmap to create best-in-class analytics and reporting capabilities for Ancestry International Markets
  • Help the International Marketing Team to unlock growth and opportunity in markets across the world
  • Collaborate with US Analytics, Data Warehouse, Data Governance, and compliance teams
  • Provide expert consultation and regular updates to the key stakeholders and Ancestry's senior leadership team
  • Build a global marketing efficiency and effectiveness strategy and framework spanning media mix modeling, marketing attribution, and experimentation
  • Standardize KPIs, dashboards, data sources, etc. for simplicity, scale, and cost optimization
  • Develop a strategy detailing the data enrichment opportunity across our marketing data (1P and 3P) in line with our data governance and ethics standards

Requirements

  • Engineering/CS/MIS Degree (Bachelor's; graduate degree a plus) and 15+ years of relevant industry experience with at least 2 years at Director level and above
  • Strong knowledge of data architecture with technical skills in big data, data warehousing, and analytics tech stacks
  • Experience managing the compliance requirements and programs required to protect sensitive data, this includes SOX, GDPR, CCPA, BCP/DR, etc.
  • Knowledge of and experience in paid media measurement, attribution, media mix modeling, A/B and multivariate testing, creative testing, and user segmentation
  • Strong business acumen to translate data capabilities into outcomes that align to business objectives and support real-time decision making

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