Fashion Marketing Executive

3 days ago

Blackburn, Blackburn with Darwen, United Kingdom Black Cherry Recruitment Ltd Full time

**About the Role**

Black Cherry Recruitment Ltd is seeking a highly experienced and skilled Fashion Social Executive to join their team. As a key member of the marketing department, you will be responsible for driving all aspects of marketing, brand, and communications for the company.

**Key Responsibilities:**

  • Develop and deliver annual digital plans to increase traffic, engagement, and consumer awareness for all group brands.
  • Develop and deliver social plans to increase traffic, engagement, and international consumer awareness for the group brands across various platforms.
  • Produce creative social assets from concept to visual execution.
  • Research and liaise with influencers for gifted and paid posts.
  • Develop relationships with brand ambassadors, negotiate fees, and manage budgets.
  • Coordinate influencer events and manage the full life cycle of paid social campaigns.
  • Conduct market trend and audience research, creating social ads and formatting, campaign planning, and reporting.
  • Write content for the company's websites and blogs, as well as press releases when necessary.
  • Manage and analyze paid search/PPC campaigns.
  • Implement website updates as needed.
  • Liaise regularly with the UK sales team.
  • Integrate marketing and communication messages through PR, media communications, and SEO to develop backlinks.

**Requirements:**

  • Proven experience in digital marketing, social media management, and brand communications.
  • Strong understanding of market trends and audience research.
  • Excellent creative and writing skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.

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