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Senior Ecommerce Executive

2 months ago


Blackburn, Blackburn with Darwen, United Kingdom GO THRIFT Full time

About Go Thrift

Go Thrift is a leading online second-hand fashion retailer, dedicated to promoting circularity and making sustainable fashion accessible to all. We're a rapidly expanding team, passionate about shaping the future of the industry.

Job Overview

We're seeking a talented Senior Ecommerce Executive to oversee the day-to-day trading and content management of our website. As a key member of our ecommerce team, you'll be responsible for optimising the customer journey, increasing conversions, and driving growth through innovative digital strategies and compelling online promotions.

Ecommerce Strategy & Trading

  • Develop and execute our ecommerce strategy to meet trading goals, ensuring alignment with marketing and marketplace strategies.
  • Plan and implement promotional campaigns that drive sales and revenue growth.
  • Ensure stock, content, discounts, and landing pages are prepared and optimised for promotions, resulting in increased customer engagement and conversion rates.

Website Management

  • Oversee website updates, including trade calendar management and landing page development, to ensure a seamless customer experience.
  • Respond swiftly to trading conditions with tactical actions to achieve revenue targets, leveraging data-driven insights to inform decision-making.
  • Track industry trends and competitor content to stay ahead of the curve, identifying opportunities for growth and improvement.

Brand & Marketing Collaboration

  • Partner with brand and marketing teams to create seamless campaigns and landing pages, ensuring a cohesive brand experience across all touchpoints.
  • Work closely with PPC, SEO, and email teams to enhance customer experience and optimise product feeds, driving sales and revenue growth.
  • Collaborate on creative updates for the homepage and new landing pages, ensuring a consistent and engaging brand voice.

Performance Analysis

  • Analyse sales and online behaviour to refine our trading strategy and identify growth opportunities, leveraging data to inform decision-making.
  • Monitor marketing KPIs and their impact on website performance, driving continuous improvement and optimisation.
  • Utilise insights for A/B testing across customer journey touchpoints, ensuring a data-driven approach to ecommerce strategy.

Product & Merchandising Alignment

  • Coordinate with product and merchandising teams to ensure trading activities align with new uploads and promotional strategies, resulting in increased sales and revenue growth.

Requirements

  • 2-3 years of experience in a fast-paced D2C digital environment, preferably with Shopify+.
  • Strong understanding of ecommerce metrics and the ability to turn data into actionable insights.
  • Proven project management skills in dynamic settings, with the ability to prioritise tasks and meet deadlines.

What We Offer

  • Full-time, 37-hour contract.
  • Hybrid working model with a requirement for 2 days per week in the office.
  • 28 days annual holiday (including bank holidays) plus an extra day off for your birthday.
  • Company pension and 50% staff discount.

Equal Opportunities

We are an equal opportunity employer and are committed to fostering an inclusive and diverse workplace. We encourage applications from all individuals, especially those underrepresented in the fashion industry, as we strive to create a team as diverse as the communities we serve.