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Digital Marketing Specialist

2 months ago


Blackburn, Blackburn with Darwen, United Kingdom Black Cherry Recruitment Ltd Full time

Job Title: Digital Specialist

Job Type: Full-time

Company: Black Cherry Recruitment Ltd

About the Role:

We are seeking a highly skilled Digital Specialist to join our team. As a Digital Specialist, you will be responsible for driving all aspects of marketing, brand, and communications for our client, a leading UK fashion manufacturer.

Key Responsibilities:

  • Develop, deliver, and evaluate annual digital plans to increase traffic, engagement, and consumer awareness for all group brands.
  • Develop, deliver, and evaluate social plans to increase traffic, engagement, and international consumer awareness for the group brands across Instagram, Facebook, TikTok, and new platforms.
  • Produce creative social assets from idea through to visual execution.
  • Develop relationships with brand ambassadors, negotiate fees, and manage budgets.
  • Market trend and audience research, creating social ads and formatting, campaign planning, etc.
  • Reporting and post-campaign analysis market/trend research.
  • Write content for the group's websites and blogs, plus press releases where necessary.
  • Managing and analyzing paid search/PPC.
  • Implement website updates where necessary.
  • Have an involvement in producing creative visual assets from idea through to visual execution, including POS.
  • Where relevant, support growing overseas distribution through tailored territory support.
  • Research and production of photoshoots to support seasonal launches, including model and still-life shoots.
  • Work alongside the graphics department to develop POS/in-store concepts and assets to support the group brands in the retail environment.
  • Ad hoc digital projects supporting the marketing & digital manager.

Requirements:

  • Proven experience in digital marketing and communications.
  • Strong understanding of social media platforms and their capabilities.
  • Excellent creative and writing skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple projects and priorities.

What We Offer:

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.