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Digital Marketing Specialist
2 months ago
Job Title: Digital Specialist
Job Type: Full-time
Company: Black Cherry Recruitment Ltd
About the Role:
We are seeking a highly skilled Digital Specialist to join our team. As a Digital Specialist, you will be responsible for driving all aspects of marketing, brand, and communications for our client, a leading UK fashion manufacturer.
Key Responsibilities:
- Develop, deliver, and evaluate annual digital plans to increase traffic, engagement, and consumer awareness for all group brands.
- Develop, deliver, and evaluate social plans to increase traffic, engagement, and international consumer awareness for the group brands across Instagram, Facebook, TikTok, and new platforms.
- Produce creative social assets from idea through to visual execution.
- Develop relationships with brand ambassadors, negotiate fees, and manage budgets.
- Market trend and audience research, creating social ads and formatting, campaign planning, etc.
- Reporting and post-campaign analysis market/trend research.
- Write content for the group's websites and blogs, plus press releases where necessary.
- Managing and analyzing paid search/PPC.
- Implement website updates where necessary.
- Have an involvement in producing creative visual assets from idea through to visual execution, including POS.
- Where relevant, support growing overseas distribution through tailored territory support.
- Research and production of photoshoots to support seasonal launches, including model and still-life shoots.
- Work alongside the graphics department to develop POS/in-store concepts and assets to support the group brands in the retail environment.
- Ad hoc digital projects supporting the marketing & digital manager.
Requirements:
- Proven experience in digital marketing and communications.
- Strong understanding of social media platforms and their capabilities.
- Excellent creative and writing skills.
- Ability to work independently and as part of a team.
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects and priorities.
What We Offer:
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.