Senior Marketing Effectiveness Consultant

1 week ago

London, Greater London, United Kingdom DataTech Analytics Full time

About the Role

We are seeking a highly skilled Senior Marketing Effectiveness Consultant to join our team at DataTech Analytics. As a key member of our Marketing Effectiveness team, you will be responsible for leading end-to-end Marketing Mix Modelling/econometrics projects, from initial model development to insights generation and data storytelling.

Key Responsibilities

  • Lead end-to-end Marketing Mix Modelling/econometrics projects, from initial model development to insights generation and data storytelling.
  • Specialise as an effectiveness consultant, working closely with client teams to ensure frameworks are fit-for-purpose and answer client challenges.
  • Develop deep expertise in the sector and be a key go-to person for a diverse set of clients and client team planners/buyers.
  • Responsible for development of client presentation material alongside the senior team.
  • Lead on business effort and revenue pipeline within assigned client list - This includes identifying new business opportunities (existing client- or new), writing proposals, creating thought leadership and involvement in pitches.
  • Innovate, develop, and streamline the automated modelling process - working closely with the in-house engineering teams to make your plans a reality.
  • Be an ambassador, connecting across external/internal stakeholders to deliver value by building a good reputation in the industry.

Requirements

  • Hands-on experience in delivering media measurement and effectiveness results using Marketing Mix Modelling/econometrics techniques (Min 7 years+).
  • Consulting/client problem-solving experience, a solid understanding of how measurement frameworks can help clients with insights that make a real difference to grow their business.
  • Responsible for the line management of other consultants/data scientists.
  • Strong working knowledge of advertising, able to work closely with media planners/buyers and align analytical insights, to practical application of results.
  • Solid experience in handling and analysing data, willing to use a range of tools/approaches to problem best answer the clients' challenges.
  • Experience in project management throughout delivery stages of using statistical techniques in a commercial environment.
  • Significant experience in a marketing, media or business planning environment.
  • A passion for media and marketing and motivated by new channel mediums and related measurement challenges.

About DataTech Analytics

DataTech Analytics is a leading independent media agency that's made differently. We're a purpose-led, data-driven, founder-run and proudly independent company that's committed to delivering innovative solutions to our clients. We're looking for talented individuals who share our passion for data and marketing to join our team and help us drive growth and success.

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