Senior Marketing Effectiveness Consultant

4 weeks ago

London, Greater London, United Kingdom MediaLab Group Full time

OPPORTUNITY OVERVIEW:

This position is part of the Marketing Effectiveness division at MediaLab Group, where our analytical solutions and modelling proficiency assist a varied clientele in comprehending the genuine impact of their media expenditures. We craft engaging data narratives that drive growth and seamlessly integrate insights into the planning cycle through our advanced technology suite. Reporting to the Marketing Effectiveness Director, you will spearhead modelling initiatives, ensure the quality of deliverables, execute statistical analyses, and incorporate research insights from diverse sources to tackle client challenges. Insights must be communicated effectively and promptly in collaboration with the broader team.

In this role, you will not only support current team members but also enhance their modelling capabilities, while being surrounded by industry experts and buying teams to further develop your own skills as you engage with clients you are truly passionate about.

Our organization is built around our distinctive marketing intelligence platform, Apollo – a technology that transforms data into actionable insights. This tool centralizes and automates the data collection process, allowing our modelling team to concentrate on crafting the narrative and strategy to recommend to clients, rather than the data processing typically associated with these roles.

KEY RESPONSIBILITIES:

  • Oversee comprehensive Marketing Mix Modelling/econometrics projects, from initial model creation to insights generation and data storytelling.
  • Act as a specialist consultant, collaborating closely with client teams to ensure frameworks are tailored to meet client needs.
  • The Principal Consultant is expected to cultivate deep sector expertise and become the primary resource for a diverse array of clients and client team planners/buyers.
  • Develop client presentation materials in partnership with senior team members.
  • Drive business development and revenue growth within your assigned client portfolio, including identifying new business opportunities, drafting proposals, creating thought leadership content, and participating in pitches.
  • Innovate, enhance, and streamline the automated modelling process, working in tandem with in-house engineering teams to bring your plans to fruition.
  • Serve as an ambassador for MediaLab Group, engaging with both external and internal stakeholders to deliver value and build a strong reputation in the industry.

REQUIRED QUALIFICATIONS:

  • Extensive experience (minimum 7 years) in delivering media measurement and effectiveness outcomes utilizing Marketing Mix Modelling/econometrics techniques.
  • Proven consulting/client problem-solving experience, with a solid grasp of how measurement frameworks can provide clients with insights that significantly contribute to their business growth.
  • Experience in managing other consultants/data scientists.
  • Strong understanding of advertising, capable of collaborating closely with media planners/buyers and aligning analytical insights with practical applications of results.
  • Proficient in handling and analyzing data, willing to employ a variety of tools and approaches to effectively address client challenges.
  • Experience in project management throughout the delivery phases of applying statistical techniques in a commercial context.
  • Significant background in a marketing, media, or business planning environment.
  • A genuine enthusiasm for media and marketing, driven by new channel mediums and associated measurement challenges.

PREFERRED QUALIFICATIONS:

  • Ability to interpret client requirements and implement commercially relevant analytical insight solutions.
  • A proven history of successfully applying statistical techniques in a commercial setting, with an appreciation for business principles.
  • Excellent communication skills, both written and verbal – capable of presenting and clarifying complex information to individuals at all levels.
  • Task-oriented, taking ownership of the necessary steps to meet the ultimate client objectives.
  • Inquisitive yet analytical; able to explore new methodologies or data sources to enhance results.
  • A collaborative team player, eager to contribute and integrate with the existing team and skill sets (consultants, engineers, media planners, buying teams, and other specialists).
  • Open to various toolsets and/or a keen coder, who enjoys engaging with the development side of analytics as needed (SQL, R/Python, AWS/GCP or visual tools).
  • Experience in model automation and/or system integration would be advantageous.
  • Familiarity with the charity sector and/or financial services would be beneficial given our client base.

WHAT WE OFFER:

Working at MediaLab Group comes with numerous benefits, including a competitive salary package, pension contributions, season ticket loans, a cycle-to-work scheme, weekly social events, and grand summer/end-of-year celebrations.

Additionally, we provide extra incentives that enhance the experience at MediaLab Group:

  • 25 days of annual leave, including office closure during the holiday season.
  • A day off for your birthday.
  • A dedicated Mental Health Awareness Day off.
  • A holiday buying scheme.
  • Flexible working arrangements between office and home.
  • Flexible working hours.
  • Opportunities to work abroad.
  • Private Medical Insurance.
  • Health Cash Plan.
  • Life Assurance.
  • Discounts on gym memberships.
  • Retail discounts.
  • Quarterly reviews to promote career advancement.
  • Continuous professional development and training, with CPD Platinum accreditation by the IPA.
  • An internal mentoring program.
  • Membership to Bloom and tailored mentorship for female talent.
  • A long weekend or week away at MediaLab's expense for long-serving employees.
  • Fully paid charity volunteering days.
  • Free access to health and wellness applications.
  • Complimentary professional counseling services. Access to Mental Health Allies (1 in 15 employees trained in Mental Health First Aid).
  • Enhanced parental leave pay for new parents.
  • Virtual dental services.

ABOUT US:

MediaLab Group is the UK's leading independent media agency and one of the fastest-growing in the sector. We are a media agency with a distinct approach, driven by purpose, data, and a commitment to independence.

Our independence allows us to focus entirely on doing what is right to ensure success for our clients and our exceptional team. We collaborate with a diverse range of clients, including well-known organizations.

Our diverse team of 150 individuals (and growing) is based in a central location. Our people-first, purpose-driven culture has been pivotal to our success. We are dedicated to creating a sustainable future through our partnerships and foster a diverse and inclusive culture through various initiatives.

Our entrepreneurial spirit means that success is recognized, and there are no limits to what you can achieve, as evidenced by our recognition in Campaign's 'Best Places to Work' for four consecutive years and our recent Silver award in Campaign's Agency of the Year Awards.

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