Senior Marketing Effectiveness Consultant

6 days ago

London, Greater London, United Kingdom Datatech Analytics Full time
About the Role

We are seeking a highly skilled Senior Marketing Effectiveness Consultant to join our team at Datatech Analytics. As a key member of our Marketing Effectiveness team, you will be responsible for leading end-to-end Marketing Mix Modelling/econometrics projects, developing deep expertise in the sector, and delivering value to our clients.

Key Responsibilities
  1. Project Leadership: Lead end-to-end Marketing Mix Modelling/econometrics projects, from initial model development to insights generation and data storytelling.
  2. Effectiveness Consulting: Specialize as an effectiveness consultant, working closely with client teams to ensure frameworks are fit-for-purpose and answer client challenges.
  3. Expertise Development: Develop deep expertise in the sector and be a key go-to person for a diverse set of clients and client team planners/buyers.
  4. Presentation Development: Responsible for the development of client presentation material alongside the senior team.
  5. Business Development: Lead on business effort and revenue pipeline within assigned client list - This includes identifying new business opportunities (existing client or new), writing proposals, creating thought leadership and involvement in pitches.
  6. Process Innovation: Innovate, develop, and streamline the automated modelling process - working closely with the in-house engineering teams to make your plans a reality.
  7. Stakeholder Engagement: Be an ambassador, connecting across external/internal stakeholders to deliver value by building a good reputation in the industry.
Requirements
  1. Marketing Mix Modelling Experience: Hands-on experience in delivering media measurement and effectiveness results using Marketing Mix Modelling/econometrics techniques (Min 7 years+).
  2. Consulting/Client Problem-Solving Experience: Consulting/client problem-solving experience, a solid understanding of how measurement frameworks can help clients with insights that make a real difference to grow their business.
  3. Line Management: Responsible for the line management of other consultants/data scientists.
  4. Advertising Knowledge: Strong working knowledge of advertising, able to work closely with media planners/buyers and align analytical insights to practical application of results.
  5. Data Analysis: Solid experience in handling and analysing data, willing to use a range of tools/approaches to best answer the clients' challenges.
  6. Project Management: Experience in project management throughout delivery stages of using statistical techniques in a commercial environment.
  7. Industry Experience: Significant experience in a marketing, media or business planning environment.
  8. Passion for Media and Marketing: A passion for media and marketing and motivated by new channel mediums and related measurement challenges.

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