Senior Marketing Effectiveness Consultant

3 days ago

London, Greater London, United Kingdom Datatech Analytics Full time
About the Role

We are seeking a highly skilled Senior Marketing Effectiveness Consultant to join our team at Datatech Analytics. As a key member of our Marketing Effectiveness team, you will be responsible for leading end-to-end Marketing Mix Modelling/econometrics projects, from initial model development to insights generation and data storytelling.

Key Responsibilities
  1. Develop and implement marketing measurement solutions and modelling expertise to help clients understand the true value of their media investment.
  2. Work closely with client teams to ensure frameworks are fit-for-purpose and answer client challenges.
  3. Develop deep expertise in the sector and be a key go-to person for a diverse set of clients and client team planners/buyers.
  4. Lead on business effort and revenue pipeline within assigned client list, identifying new business opportunities and creating thought leadership.
  5. Innovate, develop, and streamline the automated modelling process, working closely with in-house engineering teams.
  6. Build strong relationships with external and internal stakeholders to deliver value and build a good reputation in the industry.
Requirements
  1. Hands-on experience in delivering media measurement and effectiveness results using Marketing Mix Modelling/econometrics techniques (Min 7 years+).
  2. Consulting/client problem-solving experience, with a solid understanding of how measurement frameworks can help clients with insights that make a real difference to grow their business.
  3. Strong working knowledge of advertising, able to work closely with media planners/buyers and align analytical insights to practical application of results.
  4. Solid experience in handling and analysing data, willing to use a range of tools/approaches to best answer the clients' challenges.
  5. Experience in project management throughout delivery stages of using statistical techniques in a commercial environment.
  6. Significant experience in a marketing, media or business planning environment.
  7. A passion for media and marketing, motivated by new channel mediums and related measurement challenges.

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