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Senior Marketing Effectiveness Consultant
2 months ago
We are seeking a highly skilled and experienced Senior Marketing Effectiveness Consultant to join our team at Medialab. As a key member of our Marketing Effectiveness team, you will be responsible for leading end-to-end Marketing Mix Modelling/econometrics projects, from initial model development to insights generation and data storytelling.
Key Responsibilities- Lead complex marketing analytics projects, developing and implementing data-driven solutions to drive business growth.
- Collaborate with cross-functional teams to design and implement marketing measurement frameworks, ensuring alignment with business objectives.
- Develop and maintain strong relationships with clients, providing expert guidance on marketing analytics and data-driven decision-making.
- Stay up-to-date with industry trends and best practices in marketing analytics, applying this knowledge to drive innovation and improvement in our services.
- Contribute to the development of our marketing analytics capabilities, including the design and implementation of new tools and processes.
- Minimum 7 years of experience in marketing analytics, with a strong background in Marketing Mix Modelling/econometrics.
- Proven track record of delivering high-impact marketing analytics projects, with a focus on data-driven decision-making.
- Excellent communication and interpersonal skills, with the ability to work effectively with clients, stakeholders, and cross-functional teams.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.
- Experience with marketing analytics tools and technologies, including data management platforms, data visualization tools, and statistical software.
- A competitive salary and benefits package, including a comprehensive pension scheme and annual bonus.
- A dynamic and supportive work environment, with opportunities for professional growth and development.
- A collaborative and inclusive team culture, with a focus on innovation and excellence.
- Access to cutting-edge marketing analytics tools and technologies, with opportunities to develop and implement new solutions.
- A comprehensive training and development program, including regular workshops and conferences.
