Senior Marketing Effectiveness Specialist

1 month ago

London, Greater London, United Kingdom DataTech Analytics Full time
Unlock Business Growth with Data-Driven Insights

At DataTech Analytics, we're seeking a seasoned Senior Marketing Effectiveness Specialist to join our team of data-driven professionals. As a key member of our Marketing Effectiveness team, you'll play a critical role in helping our clients drive business growth through data-driven insights.

Key Responsibilities:
  • Lead end-to-end Marketing Mix Modelling/econometrics projects, from initial model development to insights generation and data storytelling.
  • Specialise as an effectiveness consultant, working closely with client teams to ensure frameworks are fit-for-purpose and answer client challenges.
  • Develop deep expertise in the sector and be the key go-to person for a diverse set of clients and client team planners/buyers.
  • Responsible for development of client presentation material alongside the senior team.
  • Lead on business effort and revenue pipeline within assigned client list - This includes identifying new business opportunities (existing client- or new), writing proposals, creating thought leadership and involvement in pitches.
  • Innovate, develop, and streamline the automated modelling process - working closely with the in-house engineering teams to make your plans a reality.
  • Be an ambassador, connecting across external/internal stakeholders to deliver value by building a good reputation in the industry.
Requirements:
  • Hands-on experience in delivering media measurement and effectiveness results using Marketing Mix Modelling/econometrics techniques (Min 7 years+).
  • Consulting/client problem-solving experience, a solid understanding of how measurement frameworks can help clients with insights that make a real difference to grow their business.
  • Responsible for the line management of other consultants/data scientists.
  • Strong working knowledge of advertising, able to work closely with media planners/buyers and align analytical insights, to practical application of results.
  • Solid experience in handling and analysing data, willing to use a range of tools/approaches to problem best answer the clients' challenges.
  • Experience in project management throughout delivery stages of using statistical techniques in a commercial environment.
  • Significant experience in a marketing, media or business planning environment.
  • A passion for media and marketing and motivated by new channel mediums and related measurement challenges.

We're looking for a talented individual who is passionate about data-driven marketing and has a strong track record of delivering results. If you're a motivated and experienced professional looking to take your career to the next level, we'd love to hear from you.

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