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Senior Marketing Effectiveness Consultant
2 months ago
About the Role:
We are seeking a highly skilled and experienced Senior Marketing Effectiveness Consultant to join our team at MediaLab Group. As a key member of our Marketing Effectiveness team, you will be responsible for leading end-to-end Marketing Mix Modelling/econometrics projects, from initial model development to insights generation and data storytelling.
Key Responsibilities:
- Lead Marketing Mix Modelling/econometrics projects, ensuring high-quality outputs and timely delivery.
- Specialize as an effectiveness consultant, working closely with client teams to develop fit-for-purpose frameworks and address client challenges.
- Develop deep expertise in the sector and serve as the key go-to person for a diverse set of clients and client team planners/buyers.
- Responsible for the development of client presentation material alongside the senior team.
- Lead on business effort and revenue pipeline within assigned client list, identifying new business opportunities, writing proposals, creating thought leadership, and involvement in pitches.
- Innovate, develop, and streamline the automated modelling process, working closely with in-house engineering teams to bring plans to life.
- Act as an ambassador for MediaLab Group, connecting with external and internal stakeholders to deliver value by building a strong reputation in the industry.
Requirements:
- Hands-on experience in delivering media measurement and effectiveness results using Marketing Mix Modelling/econometrics techniques (Min 7 years+).
- Consulting/client problem-solving experience, a solid understanding of how measurement frameworks can help clients with insights that drive business growth.
- Responsible for the line management of other consultants/data scientists.
- Strong working knowledge of advertising, able to work closely with media planners/buyers and align analytical insights to practical application of results.
- Solid experience in handling and analyzing data, willing to use a range of tools/approaches to best answer client challenges.
- Experience in project management throughout delivery stages of using statistical techniques in a commercial environment.
- Significant experience in a marketing, media, or business planning environment.
- A passion for media and marketing, motivated by new channel mediums and related measurement challenges.
Desirable Skills:
- Able to interpret client requirements and deploy commercially relevant analytical insight solutions.
- A proven track record in the successful use of statistical techniques in a commercial environment, with an appreciation of business principles.
- Excellent communication skills, written and verbal, with the ability to present and explain complex information clearly to people at all levels.
- Task-oriented, with ownership of the steps required to achieve the ultimate client challenge set.
- Curious, yet analytical, able to explore new approaches or data sources to improve results.
- A team player, willing to contribute and integrate with the existing team and skill sets (consultants, engineers, media planners, buying teams, and other vertical specialists).
- Open to a range of toolsets and/or a keen coder, who enjoys being hands-on with the development side of analytics as required (SQL, R/Python, AWS/GCP, or visual tools).
- Model automation and/or system integration experience would be beneficial.
- Experience with the charity sector, and/or financial services would be beneficial given our client set.
About Us:
MediaLab Group is the UK's leading independent media agency, and one of the fastest growing. We're a media agency that's made differently. Purpose-led, data-driven, founder-run, and proudly independent. Our independence means we can focus 100% on doing the right thing to secure success for our clients and our brilliant people.
We work with a wide variety of clients, including SunLife, Standard Life, Laithwaites Wine, EMMA, Save the Children, Mind, Guide Dogs, Alzheimer's Society, RNLI, and Clearscore. We're a diverse team of 150 people (and growing), based near Oxford Circus. Our people-first, purpose-driven culture has been key to our success.
We commit to creating a more sustainable future through our partnership with FuturePlus and foster a diverse and inclusive culture, through a number of DEI Communities to drive real change. We offer a supportive environment for working parents, carers, those who are (peri)menopausal, and anyone else who needs it, and flexible working opportunities to all, from day one.
Our entrepreneurial spirit means success is rewarded, and there are no limits to what you can achieve, which our employees agree with, by supporting our place in Campaign's 'Best Places to work' for 4 years in a row, and we recently won Silver in Campaign's Agency of the Year Awards.
