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Marketing Effectiveness Consultant
2 months ago
Job Summary:
We are seeking a highly skilled Marketing Effectiveness Consultant to join our team at MediaLab Group. As a key member of our Marketing Effectiveness team, you will be responsible for leading end-to-end Marketing Mix Modelling/econometrics projects, from initial model development to insights generation and data storytelling.
About the Role:
- Lead end-to-end Marketing Mix Modelling/econometrics projects, from initial model development to insights generation and data storytelling.
- Be an ambassador for MediaLab Group, connecting across external/internal stakeholders to deliver value by building a good reputation in the industry.
- Consulting/client problem-solving experience, with a solid understanding of how measurement frameworks can help clients with insights that make a real difference to grow their business.
- Responsible for the line management of other consultants/data scientists.
- Solid experience in handling and analysing data, willing to use a range of tools/approaches to best answer the clients' challenges.
- Experience in project management throughout delivery stages of using statistical techniques in a commercial environment.
- Significant experience in a marketing, media or business planning environment.
- A proven track record in the successful use of statistical techniques in a commercial environment - An appreciation of business principles.
- Open to a range of toolsets and/or a keen coder, who enjoys being hands-on with the development side of analytics as required (SQL, R/Python, AWS/GCP or visual tools).
- Experience with the charity sector, and/or financial services would be beneficial given our client set.
About Us:
MediaLab Group is the UK's leading independent media agency, and one of the fastest growing. We're a media agency that's made differently. Purpose-led, data-driven, founder-run and proudly independent.
Our entrepreneurial spirit means success is rewarded and there are no limits to what you can achieve, which our employees agree with, by supporting our place in Campaign's 'Best Places to work' for 4 years in a row, and we recently won Silver in Campaign's Agency of the Year Awards.
