Senior Marketing Analytics Consultant
3 weeks ago
Position Overview
As a Senior Marketing Analytics Consultant at DataTech Analytics, you will play a pivotal role in enhancing marketing effectiveness for a diverse portfolio of esteemed clients. Your expertise in marketing mix modelling will be essential in deciphering the intricate dynamics of marketing strategies.
About Us
DataTech Analytics is a premier consultancy dedicated to empowering brands with actionable insights into their marketing performance. We leverage advanced analytical techniques to help our clients grasp the true impact of their marketing initiatives.
Key Responsibilities
- Lead and mentor team members in delivering exceptional marketing mix modelling analyses.
- Gather and organize data from various sources to ensure comprehensive analysis.
- Utilize statistical software such as R, EViews, and Excel to develop robust analytical models.
- Translate complex analytical findings into clear, impactful presentations for clients.
Required Skills
- A minimum of 5 years of experience in marketing mix modelling (MMM).
- Strong analytical mindset with the ability to synthesize detailed information into broader insights.
- Proficient in handling large datasets and deriving meaningful conclusions.
- Exceptional communication skills, capable of articulating complex modelling concepts in an understandable manner.
- Confidence in presenting analytical results to both colleagues and clients.
- Meticulous attention to detail and the ability to work autonomously.
This role offers the flexibility of a hybrid working environment, allowing you to balance remote work with occasional client engagements. Join us in driving marketing excellence through data-driven insights.
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