Marketing Analytics Expert

7 days ago


London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

Job Summary

The successful Senior Digital Marketing Analyst will be responsible for leading the analysis of digital marketing campaigns to inform business decisions and drive growth. This role will involve working closely with cross-functional teams to develop and implement data-driven strategies that optimize digital marketing performance.

Key Responsibilities

  • Extract, manipulate, and analyze data from various sources to assess the performance of digital marketing campaigns
  • Collaborate with cross-functional teams to develop and implement data-driven strategies that optimize digital marketing performance
  • Conduct A/B testing and other experiments to evaluate the impact of different marketing tactics on key metrics

Requirements

  • Proven experience as a Marketing/Campaign/Digital Analyst or similar role, with a strong emphasis on using SQL for data analysis
  • Expertise in Adobe Analytics or Google Analytics, including setting up custom reports, dashboards, and advanced segments
  • Proficiency in data visualization tools such as Tableau, Power BI, or Google Data Studio
  • Solid understanding of digital marketing concepts and metrics (e.g., CTR, CPC, ROAS, LTV)

Benefits

The successful Senior Digital Marketing Analyst will receive a salary of up to £65,000, plus an array of additional benefits.



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