Head of App Store Optimization

2 weeks ago

London, Greater London, United Kingdom Flo Full time

About the Role

We are seeking a highly skilled and experienced professional to lead our App Store Optimization (ASO) efforts and drive organic growth for our mobile app. As the Head of ASO, you will be responsible for developing and executing a comprehensive ASO strategy that maximizes visibility, traffic, and revenue contribution from organic channels.

Key Responsibilities

  • Develop and deliver a robust ASO strategy across key markets, leveraging data-driven insights and industry trends to inform decision-making.
  • Grow traffic and revenue contribution from organic channels, identifying and capitalizing on short and long-term growth opportunities.
  • Build, lead, and grow a high-performing ASO team, fostering a culture of collaboration, innovation, and continuous learning.
  • Stay up-to-date with the latest ASO and digital marketing trends, best practices, and platform updates to ensure Flo's mobile app remains competitive and optimized for success.
  • Develop and maintain strong relationships with Apple and Google to increase store presence, featuring opportunities, and ratings.
  • Collaborate with cross-functional teams, including paid marketing, creative, and product, to drive strategic initiatives and improve conversion funnels.
  • Report performance to stakeholders on a regular basis, providing actionable insights and recommendations for improvement.

Requirements

  • 5+ years of ASO experience, with 2+ years of managing an ASO team.
  • Strong track record of growing organic traffic for a top-grossing app across multiple regions.
  • Exceptional analytical skills, strategic thinking, and hands-on attitude.
  • Strong understanding of app store algorithms, ASO tools, and industry trends.
  • Proficiency with ASO tools such as SplitMetrics and AppTweak.
  • Team management experience, driving high performance and team satisfaction.
  • Experience collaborating with tech and creative teams to deliver on strategy.
  • Experience collaborating with paid marketing teams to improve conversion funnels.
  • Experience working with Apple and Google to build strong relationships and boost featuring opportunities.
  • Experience in Rating strategies across Apple and Google.

Nice to Have

  • Experience in the Health and Fitness Category.

What We Offer

  • Competitive salary range starting from €5500 gross/month.
  • A flexible working environment with the opportunity to come into the office and work from home.
  • Company equity grants through Flo's Employee Share Option Plan (ESOP).
  • Paid holiday and sick leave.
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave.
  • Workations - an opportunity to work abroad for two months a year.
  • Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents.
  • Career growth, progression, and learning development resources.
  • Annual salary reviews.
  • Unlimited free premium Flo subscriptions.
  • A whole host of other benefits (health/pension/social schemes).

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