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Head of Search Engine Optimization

2 months ago

London, Greater London, United Kingdom Flo Health Full time
About the Role

We are seeking a highly skilled and experienced Head of Search Engine Optimization to join our team at Flo Health. As a key member of our marketing department, you will be responsible for developing and implementing our organic web strategy to drive business growth.

Key Responsibilities
  • Develop and Execute SEO Strategy: Create and implement a comprehensive SEO strategy that aligns with our business goals and objectives.
  • Grow Organic Traffic and Revenue: Develop and execute plans to increase organic traffic and revenue contribution to the business.
  • Lead the SEO Team: Mentor and lead a high-performing SEO team to drive excellence and continuous learning.
  • Collaborate with Cross-Functional Teams: Work closely with engineering, product, and other departments to ensure seamless execution of SEO initiatives.
  • Stay Up-to-Date with Industry Trends: Stay current with the latest SEO news, trends, methodologies, and case studies to drive innovation and improvement.
Requirements
  • 7+ Years of SEO Experience: Proven track record of growing organic traffic and revenue contribution for an app or SaaS.
  • Leadership Experience: Experience in leading high-performing teams and driving excellence.
  • Excellent Communication and Executive Presence: Ability to effectively communicate and present to key stakeholders.
  • Technical SEO Skills: Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, and Screaming Frog.
Preferred Qualifications
  • Experience in the Health and Fitness Category: Experience working in the health and fitness industry.
  • Startups and Marketing Agencies: Experience working at startups, scaleups, and marketing agencies.
  • Collaboration with Paid Marketing Teams: Experience collaborating with paid marketing teams to improve conversion funnels.