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App Store Optimization Lead
3 months ago
Tripledot Studios is a dynamic mobile games company, founded by a team of industry experts from leading organizations in the gaming sector. With a workforce of 500 talented individuals, we are headquartered in London and have expanded our presence globally.
Recognized as the Fastest Growing Business in Europe. Honored with the Tech Growth Business of the Year award. Awarded Best Mobile Developer in the industry.
Our mission is to create engaging mobile games that resonate with players. We believe that passion drives success, and our team thrives on innovation and creativity.
Position Overview
As the ASO Manager at Tripledot Studios, you will spearhead our App Store Optimization initiatives across diverse markets for our entire portfolio of games.
Your role will involve crafting and implementing ASO strategies that enhance our visibility on app stores. You will possess a comprehensive understanding of the algorithms governing the App Store and Google Play Store, including keywords, visuals, and localization, to foster organic growth of our audience.
Key Responsibilities
Develop and execute effective ASO strategies; Optimize app titles, descriptions, visuals, and other key elements; Collaborate with the Creative Marketing team to produce engaging assets; Analyze and report on ASO performance metrics; Monitor competitor activities and market trends; Coordinate app launches with cross-functional teams; Work alongside the Marketing team to ensure cohesive app store pages.
Required Skills and Expertise
Minimum of 2 years in App Store Optimization for mobile applications; Strong grasp of ASO principles and ranking factors; Proficient in ASO tools and platforms; Analytical mindset with data interpretation skills; Excellent time and project management abilities; Strong communication skills for effective team collaboration; Familiarity with MS Excel and analytics tools; High attention to detail and presentation skills.
Benefits of Working at Tripledot
Generous holiday allowance to recharge and relax. Flexible working arrangements to support work-life balance. Opportunities for professional growth and development. Comprehensive health and wellness benefits. Support programs for family planning and personal well-being. Engaging company events to foster team spirit. Contributory pension plan for future security.
