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Head of App Store Optimization

2 months ago

London, Greater London, United Kingdom Flo Full time

About the Role

Flo is seeking a highly skilled and experienced professional to lead our App Store Optimization (ASO) efforts. As the Head of ASO, you will be responsible for developing and executing a comprehensive ASO strategy that drives organic growth and revenue for our mobile app.

Key Responsibilities

  • Develop and deliver a robust ASO strategy across key markets, leveraging data-driven insights and industry trends to inform decision-making.
  • Grow traffic and revenue contribution from organic channels, maximizing both short and long-term growth opportunities.
  • Build, lead, and grow a strong team of ASO experts, providing guidance and mentorship to ensure team success.
  • Stay up-to-date with the latest ASO and digital marketing trends and best practices, applying knowledge to drive business results.
  • Develop and maintain strong relationships with Apple and Google to increase our store presence and drive featuring opportunities.
  • Develop and deliver a cross-functional Ratings strategy to ensure high star ratings across iOS and Google Play.
  • Report performance to stakeholders on a regular basis, providing actionable insights and recommendations for improvement.

Requirements

  • 5+ years of ASO experience and 2+ years of managing an ASO team.
  • Strong track record of growing organic traffic for a top-grossing app across multiple regions.
  • Exceptional analytical skills and strategic thinking combined with a hands-on attitude.
  • Strong understanding of app store algorithms and ASO tools such as SplitMetrics and AppTweak.
  • Team management experience, driving high performance and team satisfaction.
  • Experience collaborating with tech and creative teams to deliver on strategy.
  • Experience collaborating with paid marketing teams to improve conversion funnel.
  • Experience working with Apple and Google to build strong relationships to boost featuring opportunities.
  • Experience in Rating strategies across Apple and Google.

Nice to Have

  • Experience in the Health and Fitness Category.

About Flo

Flo is a leading mobile app developer, dedicated to creating engaging and innovative experiences for our users. We're passionate about delivering high-quality products and services that meet the evolving needs of our customers. As a member of our team, you'll have the opportunity to work with a talented group of professionals who share your passion for mobile growth and ASO.

What We Offer

  • Competitive salary range starting from €5500 gross/month.
  • A flexible working environment with the opportunity to come into the office and work from home.
  • Company equity grants through Flo's Employee Share Option Plan (ESOP).
  • Paid holiday and sick leave.
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave.
  • Workations - an opportunity to work abroad for two months a year.
  • Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents.
  • Career growth, progression, and learning development resources.
  • Annual salary reviews.
  • Unlimited free premium Flo subscriptions.
  • A whole host of other benefits (health/pension/social schemes).