Head of Marketing and Communications

7 days ago

London, Greater London, United Kingdom HR-People First Consultancy | BCorp I HR Support Full time

Job Title: Head of Marketing and Communications

Job Summary:

We are seeking a highly skilled and experienced Head of Marketing and Communications to lead our marketing efforts company-wide. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and brand awareness.

Key Responsibilities:

  • Strategic Development: Develop and manage the company's overall marketing strategy, covering both traditional and digital channels.
  • Team Management: Supervise and support a marketing team of 2-4 staff members.
  • Product Development: Lead the company's annual marketing efforts for in-store, online, and product distribution.
  • Brand Partnerships: Manage and pitch all collaborative brand partnerships, overseeing their successful implementation.
  • Social Media Growth: Increase the company's social media presence and follower base across various platforms.
  • Event Marketing: Grow and manage the company's event marketing activities, both locally and internationally.
  • Franchise Engagement: Represent the company at corporate and franchise events, leading strategic engagements and recruitment efforts.
  • Relationship Management: Build and maintain strategic business relationships and distribution channels.
  • Marketing Execution: Oversee marketing activities across digital and traditional channels, including SEO, SEM, social media, email, and influencer marketing.
  • Brand Management: Ensure the brand's image and values are consistently represented online, in-store, and through customer experiences.
  • Performance Reporting: Prepare and present monthly KPI reports to the Board.

Requirements and Skills:

  • Experience: At least 5 years of marketing experience in the Food & Beverage industry.
  • Digital Marketing: Strong background in developing and executing digital marketing strategies, with experience across platforms like Facebook, Instagram, Twitter, TikTok, YouTube, and LinkedIn.
  • Analytical Skills: Solid understanding of social media advertising, analytics, and data reporting.
  • Communication: Effective communicator and team player, able to work closely with partners and internal teams.
  • Leadership: Strong leadership and project management skills, capable of coordinating multi-stakeholder campaigns.
  • Data-Driven: Skilled in using data to inform strategy and decision-making.
  • Creative Skills: Proficient in using Photoshop, Illustrator, and InDesign for content creation.
  • Technical Proficiency: Experience with WordPress for website content management and Microsoft Office Suite.
  • Flexibility: Ability to travel as needed.

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