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Head of Marketing and Communications

2 months ago

London, Greater London, United Kingdom Russell-Cooke Full time

Job Summary

The Head of Marketing and Communications is a high-profile and varied role within a supportive, value-driven, and ambitious firm with the real opportunity to make an impact. The role is responsible for leading and driving both the strategic development and day-to-day running of the firm's internal and external communications, website, and digital channels, PR, awards, and rankings, directories, client communications, brand, and employer identity.

Key Responsibilities

  • Develop and implement a comprehensive marketing communications strategy that aligns with the firm's business objectives and enhances its reputation.
  • Lead and manage a small team of marketing professionals, providing guidance, support, and direction to ensure the effective delivery of marketing communications activity.
  • Oversee the development and maintenance of the firm's website, ensuring it is up-to-date, engaging, and aligned with the firm's brand and messaging.
  • Manage the firm's PR agency and work closely with them to develop and implement a corporate communications strategy.
  • Develop and implement a content strategy that showcases the firm's expertise, thought leadership, and brand values.
  • Provide copywriting and editorial expertise to support the firm's business goals and develop a suite of materials and case studies that enhance the firm's reputation and win work with target audiences.
  • Develop and implement a brand and visual identity strategy that ensures consistency and positive application of the firm's brand across all marketing activities and materials.
  • Work closely with the HR team to deploy the firm's Employer Brand programme and new hire communications and onboarding.
  • Manage the firm's digital marketing activity, including SEO, PPC campaigns, Google Analytics, and social media engagement.
  • Develop and implement a strategy for the creation and use of video content to support the firm's marketing communications activity.
  • Lead and oversee the management of the firm's website and SEO agencies.
  • Provide energetic leadership and direction to the Marketing Communications Team, determining priorities, team development, and effective delegation.
  • Support the messaging and communication of the firm's approach to and delivery of responsible business activity.
  • Assess, support, and manage key sponsorship activity alongside the Director of Marketing and Business Development and Head of Business Development.
  • Support the marketing activity of new partners, both lateral hires, internal appointments, and other key positions.
  • Lead and drive relevant marketing firmwide projects in support of the firm's strategy.
  • Consider and provide progressive recommendations for the firm's strategy in relation to each of these areas.
  • Review and report on firm-wide marketing activity, including website, social media, mailings, PR, directories, awards, and rankings.
  • Manage all relevant external supplier relationships, including PR, website, SEO, and design agencies.
  • Apply a business and commercial lens to our marketing activity to ensure a BD focus that supports our growth agenda.

Requirements

We are seeking a highly skilled and experienced marketing professional with a strong track record of delivering successful marketing communications campaigns and strategies. The ideal candidate will have a deep understanding of the marketing communications landscape and be able to develop and implement a comprehensive marketing communications strategy that aligns with the firm's business objectives and enhances its reputation.

The successful candidate will be a strong leader and manager, able to lead and motivate a small team of marketing professionals and provide guidance, support, and direction to ensure the effective delivery of marketing communications activity.

The firm offers a competitive salary and generous benefits package, as well as the opportunity to work with a supportive, value-driven, and ambitious team.