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Head of Marketing and Communications

2 months ago

London, Greater London, United Kingdom CASELTON CLARK Full time

Job Title: Head of Marketing and Communications

Company: Caselton Clark

Job Type: Full-time

Location: Remote (London, Hybrid)

Job Description:

The Head of Marketing and Communications will be fully accountable for a market-leading global series of events and products, with full responsibility for the events marketing strategy and growth alongside overall portfolio performance and lead generation.

Key Responsibilities:

  • Develop and implement a global marketing strategy aligned with the portfolio's three-year plan
  • Develop a growth marketing strategy to attract new customers to the portfolio's suite of products
  • Oversee the execution of integrated multi-channel marketing campaigns
  • Manage and lead a growing marketing team of 15 people
  • Develop the brand across key global media platforms, whilst engaging with individuals outside of the organisation to build relationships
  • Develop and deliver a PR strategy to raise the profile of the brand
  • Responsible for overall marketing performance reviews including campaign metrics and data management
  • Responsible for marketing budget and weekly reporting to the Portfolio Director on KPI performance and business growth

Requirements:

  • 7+ years within senior management of a B2B marketing environment
  • Proven ability to create and deliver effective marketing strategy that drives business growth
  • Experience in budget management, with an analytical, data-driven and structured approach to decision-making
  • Proven ability to manage large teams and foster a culture of success
  • Experience in working with sector and trade associations, and other private sector partners
  • A forward-thinking individual with an expertise on community development, data management and global market experience
  • Ability to develop relationships across the business in order to share best practice and enhance team learning
  • Experience in stakeholder (internal and external) management
  • Proven track record in setting and hitting targets and KPIs with weekly reporting on performance updates