Head of Performance Proposition

3 days ago

London, Greater London, United Kingdom dunnhumby Full time
Job Description

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. With deep heritage and expertise in retail – one of the world's most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

dunnhumby powers Tesco Retail Media UK through a fully dedicated team, working closely integrated with Tesco teams, business strategies and planning processes.

What you'll be working on

We're looking for a Head of Performance Proposition for our Tesco Retail Media UK team to lead our key value propositions towards advertisers seeking direct sales performance. In this role, you own the proposition strategy for performance advertising, which cuts across all potentially relevant omnichannel ad products and platform capabilities. You identify strengths, weaknesses, gaps in the current suite of products – ranging from booking and reporting to clean rooms. You work with retail and product teams to assemble a product portfolio and roadmap that appeals to performance budgets and is valuable, differentiated and substantiated. You are externally aware, taking input from clients and agencies' latest e-commerce approaches as well as from any platform that competes for retail budgets.

Key Responsibilities

  • Develop a map of the propositional space, from products to platform to measurement, that we need to fill over time, projecting the revenue opportunities of individual items. Gain buy-in of your mapping from media product teams and Tesco retail stakeholders, and final approval from the Retail Media lead team.
  • For the products relevant for performance advertising, drive a joint strategy and product roadmap, own the commercial requirements and competitive considerations in this process, enroll internal stakeholders in your vision, and track the progress of filling in the propositional space over time.
  • Working with Tesco Retail leaders, e.g. in the Online, Whoosh and Marketplace teams, define joint objectives and go-to-market collaboration.
  • Identify key commercial partnerships which support Business Propositions and support the Retail Media Leadership to source and agree commercial partnerships.
  • Represent our performance advertising proposition externally and guide product marketing in their representation of our capabilities.
  • Background in CPG sales or e-commerce, or a performance advertising agency.
  • In-depth experience in the digital advertising and retail media environment.

Our Approach to Flexible Working

We value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work/life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

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