Marketing Communications Specialist

4 days ago

Egham, Surrey, United Kingdom Enterprise Holdings Full time
Marketing Specialist - Franchise Marketing

We are seeking a highly skilled Marketing Specialist to join our team at Enterprise Holdings' European Head Office in Egham, Surrey. This is a temporary cover role for 6-12 months with the possibility of becoming a permanent position.

About Us

Enterprise Holdings is a family-owned, world-class portfolio of brands that includes household names such as Enterprise Rent-A-Car. We are a Times Top 100 Graduate Employer and have grown from a pioneering idea over 65 years ago to the global mobility leader we are today. With a $35 billion turnover, nearly 90,000 team members, and over 2.3 million vehicles across 95 countries, we are committed to advancing the world, one journey at a time.

Key Responsibilities
  • Develop local marketing communication plans for domestic markets, including digital, social, and print media, sales collateral, email, sponsorship activation, and PR.
  • Manage aspects of local marketing delivery for all brands, utilizing expertise from the wider marketing team.
  • Work with internal marketing to facilitate the execution of plans across digital, experiential, and Above The Line, and measure impact against pre-defined KPIs.
  • Manage the Brand Resource Centre, ensuring content is up-to-date, and assist with content requests and updates as required.
  • Collaborate with franchise partners and the Digital Product Team to ensure partner websites meet EHI standards and requirements.
  • Act as a key liaison between franchise markets, the Agency, and Marketing to ensure franchise partners are equipped with required marketing communications materials and assets.
  • Provide stakeholders with local performance and budget updates, including marketing fund expenditure.
  • Manage project timing and budgets of local projects.
  • Provide monthly status on key initiatives, measures, and report progress.
Requirements
  • Builds strong long-term relationships with people at all levels.
  • Schedules and plans for short-term and long-term tasks and goals.
  • Focuses on accomplishing and achieving results.
  • Effectively communicates both verbally and in writing.
  • Individual needs to be proactive and able to work independently.
  • Marketing experience.
Additional Information

Please let us know about any accommodations you may need to participate in the recruitment process.

Hours: 40 per week
Salary: Competitive

Location: Egham, Surrey, TW20 9FB (Plenty of free on-site parking and approx. 10 minutes walk from Egham station). Hybrid working optional (3 days office, 2 days home).

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