Brand Marketing Manager

3 days ago

Egham, Surrey, United Kingdom EMR | Specialist in Marketing Recruitment Full time £60,000 - £65,000
Brand Manager Opportunity

EMR is partnering with a leading global pharmaceutical and luxury skincare company to find a Brand Manager to join their team on a fixed-term contract basis for 12 months.

The successful candidate will report directly to the Director of Branding Strategy & Creative and be responsible for leading customer segmentation, brand positioning, and brand marketing efforts globally.

The company operates a hybrid working model, with two days of office attendance and the remainder working remotely.

This is an excellent opportunity for a marketing professional to join an organization that positively impacts and improves lives and healthcare, during an exciting time of growth and product launches.

Key Responsibilities:
  • Develop and execute brand strategies to drive brand awareness, equity, and growth across owned, paid, and earned channels.
  • Lead cross-functional teams to ensure alignment with brand strategies across product development, marketing, and events.
  • Lead media planning and buying globally, utilizing existing relationships with media owners and negotiating rates.
  • Review and develop brand partnerships strategy, selecting and driving initiatives forward for the business globally.
  • Develop and deliver brand-specific marketing strategies and campaigns for the client's brand.
  • Measure and analyze the effectiveness of brand marketing initiatives using data-driven insights to inform future decision-making.
  • Liaise with scientific and technical teams to establish and distil concepts for briefing the creative teams.
  • Lead on messaging and communications for advertising campaigns and press releases in close liaison with the VP of Communications.
Requirements:
  • Proven expertise and experience developing core marketing activities over time, ideally working with complex concepts in an international environment.
  • Experience leading marketing teams, including developing people, infrastructure, and tools necessary for long-term success.
  • A strong understanding of online retail/e-commerce and targeted advertising across digital platforms, including use of metrics and analytics tools.
  • A demonstrated hands-on approach to marketing, leading campaigns from the front and actively contributing work alongside strategy.

The ideal candidate will have a strong understanding of the luxury/fashion/consumer healthcare industry and be able to capture and communicate novel ideas to varied stakeholders.

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