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Brand Marketing Manager
2 months ago
EMR is delighted to be working with a leading global specialist pharmaceutical and luxury skincare company to support them with their search to hire a Brand Manager who will join them on a fixed term contract basis for a 12 month duration.
Job Summary
We are seeking an experienced marketing and brand professional to take the lead on customer segmentation, brand specific positioning and brand marketing, along with carrying out various engagement projects globally.
Key Responsibilities
- Develop and Execute Brand Strategies: Drive brand awareness, equity and growth across owned, paid and earned channels.
- Lead Cross-Functional Teams: Ensure alignment with brand strategies across product development, marketing and events.
- Review and Refine Customer Segmentation: Define customer needs and redefine segmentation work if necessary.
- Media Planning and Buying: Lead on global media planning and buying, utilising existing relationships with media owners and negotiating rates.
- Brand Partnerships: Review existing brand partnerships strategy, select, develop and drive brand partnership initiatives forward for the business globally.
- Brand Marketing Strategies and Campaigns: Develop and deliver brand specific marketing strategies and campaigns for the client's brand.
- Effectiveness Measurement and Analysis: Measure and analyse the effectiveness of brand marketing initiatives using data driven insights to inform and drive future decision-making.
- Liaison with Scientific and Technical Teams: Establish and distil concepts for briefing the creative teams.
- Messaging and Communications: Lead on messaging and communications for advertising campaigns and press releases in close liaison with the VP of Communications.
- Stakeholder Relationships: Build and maintain strong relationships with stakeholders, including internal teams and external partners.
Requirements
- Proven Expertise and Experience: Developing core marketing activities over time, ideally working with complex concepts in an international environment.
- Leadership Experience: Leading marketing teams, including developing people, infrastructure and tools necessary for long-term success.
- Online Retail and Targeted Advertising: Strong understanding of online retail/e-commerce and targeted advertising across digital platforms, including use of metrics and analytics tools.
- Creative Talent: Natural and honed creative talent, capable of capturing and communicating novel ideas to varied audiences.
- Leadership and Entrepreneurial Streak: Leadership within a fast moving organisation, a recognised entrepreneurial streak and experience engaging audiences across multiple regions internationally.
Salary Range: £60,000-£65,000.
