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Brand Manager

2 months ago

Egham, Surrey, United Kingdom EMR | Specialist in Marketing Recruitment Full time £60,000 - £65,000
About the Role

EMR is delighted to be working with a leading global specialist pharmaceutical and luxury skincare company to support them with their search to hire a Brand Manager who will join them on a fixed term contract basis for a 12 month duration.

The Brand Manager will report directly into the Director of Branding Strategy & Creative and will be responsible for taking the lead on customer segmentation, brand specific positioning and brand marketing, as well as carrying out various engagement projects globally.

Key Responsibilities
  • Develop and execute brand strategies to drive brand awareness, equity and growth across owned, paid and earned channels.
  • Lead cross-functional teams to ensure alignment with brand strategies across product development, marketing and events.
  • Lead on all media planning and buying globally, utilising existing relationships with media owners and negotiating rates.
  • Review existing brand partnerships strategy and select, develop and drive brand partnership initiatives forward for the business globally.
  • Develop and deliver brand specific marketing strategies and campaigns for the company's brand.
  • Measure and analyse the effectiveness of brand marketing initiatives using data driven insights to inform and drive future decision-making.
  • Liaise with scientific and technical teams to establish and distil concepts for briefing the creative teams.
  • Lead on messaging and communications for advertising campaigns and press releases in close liaison with the VP of Communications.
  • Include internal teams and external partners, including event suppliers, brand partners and media owners.
Requirements
  • Proven expertise and experience developing core marketing activities over time, ideally working with complex concepts in an international environment.
  • Experience leading marketing teams, including developing people, infrastructure and tools necessary for long-term success.
  • A strong understanding of online retail/e-commerce and targeted advertising across digital platforms, including use of metrics and analytics tools.
  • A demonstrated hands-on approach to marketing, leading campaigns from the front and actively contributing work alongside strategy.
  • Natural and honed creative talent, capable of capturing and communicating novel ideas to varied audiences.