Head of Marketing for Events

3 weeks ago

London, Greater London, United Kingdom The Economist Full time

Overview

The Economist stands as a premier provider of insights into global business and international relations. Our information is disseminated through various mediums, including print publications, digital platforms, and live events. Economist Impact is dedicated to crafting exceptional events that effectively convey the essence of The Economist.

We are seeking a proactive and skilled marketer to take on the role of Marketing Lead within Economist Impact. The successful candidate will operate from our central London office, focusing on the strategic development and execution of comprehensive marketing initiatives aimed at securing sponsorship and delegate revenue for our extensive events portfolio.

This position presents a unique chance to be part of a forward-thinking and ambitious team with plans to significantly expand in the upcoming financial year. The ideal applicant will possess a strategic mindset, capable of analyzing data to inform decisions, and will have a proven history of driving sponsorship revenue and generating leads.

Key Responsibilities

Your contributions will include:

Formulating impactful marketing strategies to cultivate sponsorship leads and attract new business opportunities. Collaborating with the sales department to design marketing campaigns that yield sales leads and enhance attendee registration. Planning and executing multi-channel marketing campaigns to generate and nurture leads through various platforms (web, email, print, telemarketing, social media, PPC). Creating marketing materials and resources to support sales efforts. Overseeing budgets, providing accurate forecasts, and contributing to the budget-setting process. Managing relationships with marketing partners, including external media outlets and industry associations. Developing content for all marketing assets, including emails, digital advertisements, print materials, press releases, and social media communications, tailored to the target audience. Monitoring and analyzing campaign performance to assess effectiveness, providing management with insights on customer behaviors and engagement trends. Collaborating with other departments, including sponsorship, programming, operations, and design, to establish shared objectives and key performance indicators.

Qualifications and Skills

Required experience and attributes include:

Demonstrated experience in marketing and lead generation, preferably within the context of conference marketing and industry events. Proven ability to work alongside sales teams to create and implement collaborative processes and strategies that drive sponsorship revenue growth. Strong team player with excellent stakeholder management capabilities. Exceptional time management skills with the ability to juggle multiple projects simultaneously. Strong strategic thinking and problem-solving skills. Proficiency in digital marketing tools and platforms. Outstanding copywriting skills in English, both written and verbal. Analytical mindset with the capacity to leverage data for informed decision-making. Creative thinker with a keen interest in staying ahead of industry trends. Self-driven, inquisitive, and a strong sense of accountability. Familiarity with marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents), and back-end website editing tools like WordPress. Motivated to explore innovative marketing strategies and optimize traditional channels. Commercially astute and highly driven to surpass targets. Competence in campaign tracking, reporting, and analytical evaluation.

The Economist Group is committed to fostering diversity and inclusivity. We are dedicated to equal opportunities and creating a welcoming environment for all employees, regardless of ethnic origin, national origin, gender, gender identity, race, color, religious beliefs, disability, sexual orientation, age, or marital status.

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