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Head of Marketing

2 months ago

London, Greater London, United Kingdom Clarion Events Full time
About the Role

We are seeking an experienced and innovative Head of Marketing to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and implementing a comprehensive marketing strategy that aligns with our company's goals and objectives.

Key Responsibilities
  • Team Leadership
    • Manage a team of 10 marketers across digital and events, fostering a culture of innovation and collaboration.
    • Set clear performance goals and provide regular feedback and coaching.
    • Build and maintain strong relationships with key stakeholders in a matrix organisation, including senior management, sales teams, and external partners.
  • Digital Membership
    • Define a cross-channel marketing strategy for our new Membership product, including SEO/SEM, social media, email marketing, print and direct mail.
    • Collaborate closely with product, sales, and customer experience teams to execute on the strategy and align marketing campaigns in Microsoft Dynamics to capture and convert leads outside of our event periods.
    • Leverage personalisation to increase member acquisition and retention (in line with business targets).
    • Stay abreast of industry trends, market dynamics, and competitive landscape to identify opportunities for differentiation and innovation.
    • Manage digital marketing budgets, allocating resources strategically to maximise ROI and achieve business targets.
  • Campaign Management
    • Work closely with our Central Marketing function to shape the campaign strategy for Defence, ensuring that both live and digital goals are captured in the plan.
    • Implement Pardot to automate marketing campaigns during the event period.
    • Manage a team of campaign marketers to execute on our central marketing strategy for live events.
  • Brand Management
    • Take ownership of our event website and brand management, including DSEI, DSEI Japan, UDT, ITEC and APEX, working closely with our Event Directors.
    • Ensure consistency in brand messaging across all channels and marketing materials.
    • Oversee the development and execution of branding initiatives to enhance brand awareness and loyalty.
    • Manage a brand team to develop go-to-market strategies and promotional plans for new product launches.
  • Marketing Operations and Analytics
    • Establish event and digital KPIs to measure the success of marketing campaigns and initiatives.
    • Utilise data analytics and insights to continuously refine marketing strategies, optimise campaigns, and drive performance improvements.
Requirements

To be successful in this role, you will need:

  • A degree or master's in marketing, business administration, or a related field.
  • Proven track record of success in marketing leadership roles in events and digital.
  • Prior experience in developing and launching membership products is preferable.
  • Proficiency in marketing automation platforms, CRM systems and analytics tools or similar, such as Pardot, Microsoft Dynamics.
  • Experience in managing and leading teams across a matrix organisation.
  • Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and initiatives.
  • Experience in developing and executing integrated marketing campaigns across digital and traditional channels.
About Clarion Events

Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947.

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

We are private equity backed and owned by Blackstone, one of the world's leading global investment funds.

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is to be a market leader in customer satisfaction and delight.

Benefits
  • 25 days' holiday plus bank holidays
  • End of year wellbeing shutdown (closed for the last week of the year)
  • Celebration day off (e.g. birthday, Diwali, Eid, etc)
  • Summer Hours in August (3pm finish on Fridays)
  • Helping Our World (HOW) Days - one paid day per quarter to carry out charity work
  • Pension Scheme
  • Private Medical Insurance
  • Health Cash Plan
  • Wellbeing Library (MYNDUP)
  • Mentoring Programme
  • Subsidised Café
  • Season Ticket Loan
  • Cycle to Work Schemes
  • Free on-site gym and shower facilities
  • Free eyesight tests
  • Free flu vaccination - offered on site once a year for all employees