CRM Data Insights Specialist

1 week ago

London, Greater London, United Kingdom Salt Search Full time

Job Title: CRM Data Analyst

About the Role:

Salt Search is seeking a highly skilled CRM Data Analyst to join our team. As a CRM Data Analyst, you will play a crucial role in analyzing customer data, generating insights for clients, and driving customer engagement and retention.

Key Responsibilities:

  • Data Analysis: Analyze customer data from various sources, including CRM platforms, social media, email marketing, and other digital channels, to identify trends, patterns, and opportunities for optimization.
  • Campaign Performance Monitoring: Monitor and evaluate the performance of CRM campaigns, providing detailed reports and actionable insights to improve future campaigns.
  • Data Collection Strategy: Work closely with the Data Planner to devise data collection strategy and specifications, including tag management, to collect the best digital and CRM data.
  • Dashboard Creation: Create dashboards, visualizations, and reports to communicate complex data findings to non-technical stakeholders.
  • A/B Testing: Design and analyze A/B tests to evaluate the effectiveness of different CRM strategies and campaign elements and seek to use automation wherever possible.
  • Data Accuracy: Ensure the accuracy, completeness, and consistency of customer data across various platforms and touchpoints.
  • Customer Journey Analysis: Analyze customer journeys to identify pain points and opportunities for enhancing the customer experience.
  • Team Collaboration: Work closely with cross-functional teams, including marketing, content, and social media, to align CRM data analysis with overall marketing goals.

Qualifications:

  • Experience: Minimum 3 years of experience as a Data Analyst, preferably with a focus on CRM in a marketing or social media context.
  • Agency Experience: Previous agency side experience is preferred.
  • Technical Skills: Proficiency in CRM platforms (e.g., Salesforce, HubSpot), data analysis tools (e.g., SQL, Excel, Google Analytics), and data visualization tools (e.g., Tableau, Power BI).
  • Analytical Skills: Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to present data findings clearly to non-technical stakeholders.
  • Project Management: Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

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