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Data Insights Specialist
2 months ago
We are seeking a highly motivated and ambitious Data Insights Specialist to join our team at Workingmums. As a key support for our Head of CRM, you will provide a clear understanding of CRM performance and ensure decisions are guided by data.
Key Responsibilities- Customer Insights Analysis: Analyze unstructured data to gain insights into our customer base, shaping our communication strategies with different user segments throughout their lifecycles.
- Test Design and Evaluation: Utilize these insights to design and implement A/B and multivariate tests across our user base, evaluating the results to refine strategies and contribute to our CRM approach.
- Data Modelling and Dashboards: Collaborate with the data engineering team to ensure CRM data is accurately modelled and develop dashboards and reports to highlight the impact of CRM on the business.
- 4+ years of marketing / product analytics experience in a high-growth business, specifically working with CRM data (e.g. email outreach, customer lifecycle management, segmentation, etc.)
- Solid experience in impacting a product / marketing roadmap through the production of actionable insights, and an ability to present work effectively to non-data colleagues
- Easily able to solve high-level problems and break them down into constituent parts
- Fluency in SQL, with the ability to query and transform large volumes (billions of rows) of data (we use Snowflake)
- Experience with BI tools (e.g. Looker or Tableau) and the ability to create highly accessible, digestible visualisations and dashboards
- Working knowledge of ELT / data modelling tools such as DBT is a bonus
- Competitive salary: GBP60,000 - GBP70,000 + company benefits + equity
- Flexible working arrangement: 3 days per week in office
- A dynamic and inclusive work environment
