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Product Marketing Strategist

2 months ago

London, Greater London, United Kingdom Hibob Inc. Full time
About the Role

We are seeking a highly skilled Product Marketing Strategist to join our team at Hibob Inc. as a Director of Product Marketing, GTM Lead. This is a key role that will be responsible for developing and executing go-to-market (GTM) strategies for specific customer segments, including small and medium-sized businesses, mid-market, enterprise, US, and international regions.

Key Responsibilities
  • Develop and implement go-to-market motions for each segment in collaboration with sales and marketing executives.
  • Create and maintain a comprehensive suite of sales assets for every step of the buyer journey, including segment-specific pitch materials, pricing proposals, champion decks, and mutual action plans.
  • Lead the development of GTM strategies and plays for segment-targeted add-on products.
  • Work closely with Demand Generation and Corporate Marketing to run message testing and optimize these efforts.
  • Own website content promoting Hibob's value for a particular segment.
  • Provide guidance, support, and development opportunities to team members to maximize their performance and career growth.
  • Collaborate with the Chief Marketing Officer (CMO) and Head of Sales to develop, test, and roll out corporate pitch decks and partner with Enablement to ensure 100% certification of reps on new pitches.
Requirements
  • Experience working hand in hand with B2B sales teams and executives, proving measurable success with sales assets and training.
  • Demonstrated success with marketing messaging and nurture for specific segments.
  • Ability to collaborate effectively with cross-functional teams, including sales, marketing, product management, and executive leadership.
  • Analytical mindset with the ability to leverage data to drive marketing decisions.
  • Experience leading complex projects to completion.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
About Hibob Inc.

Hibob Inc. is a leading HR platform that helps modern, mid-size businesses transform the way they manage people. Our platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. We are committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.