Marketing Strategy Lead
7 days ago
A leading insurance broker is seeking a Senior Marketing Manager to develop and deliver a range of B2B campaigns and support various business areas, driving measurable results.
B2B insurance expertise is essential for this role.
Key Responsibilities:
- Collaborate with senior business leaders to design and execute B2B marketing campaigns, focusing on measurable outcomes.
- Support the delivery of multiple marketing campaigns to meet commercial objectives, covering a broad range of topics and strategies.
- Apply creative and strategic marketing expertise to drive the best outcomes for customers, the business, and the team.
- Lead the development and implementation of the commercial marketing strategy.
- Design and execute targeted, integrated multi-channel marketing campaigns for commercial products.
- Establish and track key metrics and performance for all content and marketing campaigns, aiming to enhance engagement and sales.
- Manage and create various content types, including social content, video, newsletters, and articles, with commercial awareness of sensitive industry issues.
- Build targeted marketing lists to ensure key audiences are reached.
- Advocate for data accuracy in the CRM to support marketing needs.
- Manage agency partners.
- 1 direct report.
Requirements:
- Experience in delivering and managing B2B multi-channel marketing activity and campaigns.
- B2B insurance expertise is essential.
- Engaging copywriting with high-level proofreading skills.
- Commercial acumen and ability to demonstrate ROI.
- Marketing executive-level professionals could be a good fit.
- Excellent interpersonal skills, ability to establish effective relationships quickly, and confidence to liaise with senior colleagues.
- Confident in planning, organizing, and prioritizing workload, a truly motivated, ambitious professional with initiative and dedication.
- Eligibility to work in the UK. Please do not apply if sponsorship is required.
Salary: £60-70,000 + bonus + benefits
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