Senior Media Effectiveness Advisor

3 weeks ago

London, Greater London, United Kingdom Datatech Full time £70,000 - £75,000
Senior Media Effectiveness Advisor - Hybrid Role - Competitive Salary Based on Experience

Join one of the UK's premier independent media consultancies, recognized for its rapid growth and innovative approach. This agency is driven by purpose, data, and a commitment to independence.

Become part of a collaborative team of 25 data-centric professionals, each bringing diverse expertise in engineering, analytics, and advanced measurement techniques. This environment fosters continuous learning and enhances your consultancy skills.


This position is situated within the Marketing Effectiveness division, where our measurement solutions and modeling proficiency empower a varied clientele to grasp the genuine value of their media investments. We craft compelling narratives from data to stimulate growth and seamlessly integrate insights into the planning process through our sophisticated technology stack.

Key Responsibilities:
  • Lead comprehensive Marketing Mix Modeling and econometric projects, overseeing everything from initial model creation to insights generation and data storytelling.
  • Act as a representative, fostering connections with both external and internal stakeholders to deliver value and enhance the agency's reputation within the industry.
Qualifications:
  • Proven experience in consulting and client problem-solving, with a robust understanding of how measurement frameworks can provide actionable insights that drive business growth.
  • Responsible for mentoring and managing a team of consultants and data scientists.
  • Extensive experience in data handling and analysis, utilizing a variety of tools and methodologies to address client challenges effectively.
  • Demonstrated project management skills throughout the delivery phases, employing statistical techniques in a commercial context.
  • Significant background in marketing, media, or business planning environments.


Datatech stands as one of the UK's foremost recruitment agencies specializing in analytics and is the proud host of the acclaimed event, Women in Data.


For further details, please visit our website.

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