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Media Effectiveness Strategist

2 months ago

London, Greater London, United Kingdom LADbible Group Full time
About the Role

We are seeking a highly skilled Media Effectiveness Lead to join our Insight and Effectiveness unit at LADbible Group. As a key member of our team, you will be responsible for building and implementing clear measurement frameworks for our campaigns, assessing and adding to our current methodologies.

Key Responsibilities
  • Develop and Implement Measurement Frameworks: Build out clear measurement frameworks for our campaigns, assessing and adding to our current methodologies.
  • Pitching and Business Development: Be on pitching teams to represent our effectiveness capabilities and build client and agency relationships with key contacts.
  • Client and Agency Relationships: Build relationships with clients and agencies to ensure we understand measurement challenges and are being measured correctly in wider measurement frameworks.
  • Data Analysis and Insights: Ensure we are impacting econometric models and supplying correct data for accurate measurement.
  • Feedback Loops and Optimization: Impact feedback loops internally to ensure we are optimising content based on measurement, and input into products to increase effectiveness of all outputs.
  • Project Delivery and Team Management: Deliver effectiveness projects and build out a team best able to support this.
Requirements
  • Media Experience: Previous experience of working in media, either at a media owner or agency, or with other media experience linked to a research agency role.
  • Measurement Expertise: Specific experience of measuring campaigns, with full funnel measurement exposure.
  • Client Relationship Management: Well-versed in leading client relationships and finding solutions to challenges with a track record of delivering effective, progressive work for clients.
  • Data Storytelling: Confident running data and storytelling on own, as this will start as sole role in this part of the team, with a self-starting attitude and resourceful approach to work.
  • Team Collaboration: Ability to work in a fast-paced, high growth, rapidly changing and fun environment, juggling multiple projects and workstreams.
  • Team Player: Demonstrate a team-first mentality, always acting in the best interests of the team and have experience of working collaboratively with other specialists.
About LADbible Group

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard.