Marketing Effectiveness Lead

6 days ago

London Area, United Kingdom Ultimate Asset Full time
About the Role

We are seeking a highly skilled Marketing Effectiveness Lead to join our team at Ultimate Asset. As a key member of our global marketing team, you will be responsible for developing and rolling out our Market-Mix-Modelling (MMM) programme internationally.

Key Responsibilities
  • Develop and implement a global framework for MMM programme deployment
  • Lead the current programme, identifying opportunities for improvement and implementing recommendations to drive business value
  • Collaborate with cross-functional teams to build and deliver a framework that supports each country's marketing effectiveness journey
  • Conduct testing and learning to identify areas for improvement, development, and execution
Requirements
  • Experience in working with MMM and deploying an MMM programme
  • Proven track record of working in a in-house marketing/media team or a previous media agency role
  • Deep knowledge of media channels, including digital and offline planning and buying
  • Understanding of overall marketing, including advertising, promotion, pricing, and sales data
  • Prior experience working with various markets across the globe, with a preference for European markets
What We Offer

As a Marketing Effectiveness Lead at Ultimate Asset, you will have the opportunity to work with a well-equipped team of media experts and contribute to the growth and success of our global marketing efforts.

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