Marketing Effectiveness Lead

6 months ago

London, United Kingdom Head Office Full time

Reporting to the Head of Pan-Partnership Customer Planning you will be responsible for shaping, embedding and socialising the ‘Partnership Marketing Effectiveness Framework’ and associated tools across all Partnership Customer teams, linking in with the Product teams to develop the roadmap for improvements and enhancements. This plan will be focused on helping the business to make data-led, objective, commercial and more effective marketing investment decisions across all channels.

You will lead the Partnership’s approach to marketing measurement and effectiveness, ensuring the framework and associated tools are maintained and being utilised across the Customer function.

You will be active within the Marketing Effectiveness industry, establishing the Partnership as an innovator in the retail space, ensuring that we are considered as thought-leaders as opposed to followers in this area. Our ambition is for the JLP to be a market leader in marketing effectiveness, winning awards for being best in class (e.g. IPA Effectiveness Awards).

**What is there to love about this role?**

You’ll be driving forward marketing effectiveness capability at John Lewis, shaping and influencing what best practice looks like.

You’ll be working for a truly Purpose-driven organisation, focused on delivering John Lewis’s purpose of “Working in Partnership for a Happier World”

You’ll be part of a newly formed team which will allow you to influence how we operate and how you operate in your role.

**Essential Skills**:

- Deep knowledge of marketing measurement and effectiveness data modelling techniques, including but not limited to MMM, MTA, experimentation etc.
- Experience making effective data informed decisions, supported by the use of data visualisation tools such as Tableau.
- Evidence of analytical thinking and ability to interrogate and interpret data from multiple sources.
- Ability to influence senior stakeholders and drive data-driven decision making.
- Project management skills and experience working in a matrix team to deliver.

**Benefits of the Partnership and the role**:

- You will enjoy 25% discount at John Lewis and 20% in Waitrose
- The Partnership has a competitive pension scheme where your contributions will be matched by the Partnership (up to 8% of pay)
- Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy

Find out more about the extensive range of exciting benefits that you could enjoy when you join us on our website under About the Partnership; Benefits.

**Next Steps**:

- You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.
- Thanks for your patience in the meantime and for showing an interest in joining JLP.

**For internal use only**:
**You can view a copy of the full job outline HERE**

**#LI-JLPGR**

**#LI-HYBRID**

**#LI-HEADOFFICE

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