Brand Development Specialist
6 days ago
Job Summary:
We are seeking a highly skilled Marketing Executive to join our team at Impact Recruitment Services. As a Marketing Executive, you will be responsible for creating and growing campaigns for international markets to help generate leads and drive business growth.
Key Responsibilities:
- Develop and execute marketing campaigns across international markets, focusing on campaign planning, optimization, creation, and execution.
- Create marketing assets, including branding, banners, flyers, display stands, video editing, emails, and website content.
- Schedule launches for social media, website, and digital campaigns.
- Conduct A/B tests to determine the most effective ad copy, keywords, and targeting strategies.
- Report and optimize campaign performance, including in-depth analysis of channel and campaign performance, as well as identifying areas of opportunity.
- Analyze competitor advertising campaigns to identify areas of opportunity and competitive threats.
- Present clear, data-backed business cases to improve efficiency and drive new customer acquisition.
- Collaborate with stakeholders across the business to achieve marketing goals.
Requirements:
- Strong background and proven track record in marketing campaigns.
- Strong analytical skills, with excellent communication skills and attention to detail.
- Highly numerate and able to thrive in a fact and data-driven environment.
- Creative skills and competent user of Adobe InDesign.
- Strong digital analytics capability and experienced in using marketing tools such as GA4, Google Looker (Google Data Studio), HubSpot, and SEMrush.
- Ability to work to deadlines, manage multiple projects, and react quickly to changing business priorities.
Working with Impact Recruitment Services:
We are a leading recruitment agency, and we are committed to providing our clients with the best possible service. As a Marketing Executive, you will be working closely with our clients to understand their marketing needs and develop effective solutions.
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