Brand Storytelling Strategist

3 weeks ago

London, Greater London, United Kingdom Time Out Full time

Title: Creative Strategist

Location: London

Department: Creative Solutions

Reporting to: Head of Creative Strategy & Live

Role Overview

Time Out is a renowned media brand dedicated to celebrating urban culture. Our mission is to encapsulate the vibrant and evolving essence of cities, assisting diverse audiences in maximizing their experiences. Over the past five decades, we have expanded our reach globally, covering numerous cities and media formats, including the establishment of eight Time Out Markets, with plans for more. Our products, from social media to events, are curated by expert critics, providing our audience with trusted city insights. Each member of Time Out embodies the culture we promote.

As Time Out continues to grow, the Creative Solutions department plays a pivotal role in crafting and delivering all commercial content and partnership initiatives. We are seeking a key contributor to our Creative Solutions team, a position that influences all facets of our operations—from digital platforms to live events.

The Creative Strategist role focuses on effectively narrating brand stories across various channels. The primary objective is to enhance revenue through collaborations with West End agencies and direct clients, in conjunction with the broader commercial team. This position is integral to Time Out, offering a diverse and fulfilling experience that includes leading brainstorming sessions, presenting large-scale content proposals, and collaborating with our editorial team on innovative content solutions. This is a unique opportunity to influence a transformative phase of a respected media brand.

Key Responsibilities

  • Collaborate with Solutions and Sales teams to generate industry-leading, multi-platform content concepts, both proactively and in response to client briefs.
  • Design creative partnership campaigns utilizing Time Out's various assets.
  • Develop presentations and thought leadership materials that reflect Time Out's core values.
  • Work closely with team members to identify sponsorship opportunities and create sales materials, emphasizing creativity and innovation.
  • Engage with internal departments, including Sales, Project Management, Branded Content, Editorial, e-Commerce, and Markets, to ensure cohesive and authentic solutions.
  • Oversee deliverables for confirmed campaigns, collaborating with the team to meet tight deadlines.
  • Provide support for pitches on behalf of other Creative Strategists as needed.
  • Attend Time Out brand events to support live commercial initiatives.
  • Foster strong interdepartmental relationships throughout Time Out.
  • Share market and client insights internally to aid in the development of future business strategies.

Required Skills:

  • A minimum of 5 years' experience in content partnerships within a media organization or agency.
  • A strong team player with a collaborative mindset.
  • Ability to construct, pitch, and finalize complex cross-platform campaigns.
  • Excellent presentation skills.
  • Comfortable brainstorming and sharing innovative ideas.
  • Adept at crafting narratives using audience insights and broader research for pitching purposes.
  • Proficient in Excel and Google Slides.
  • Capable of managing teams and projects effectively.
  • Able to establish and maintain influential relationships, particularly within media agencies.
  • Confident in interactions with individuals at all organizational levels.
  • Demonstrates a solid understanding of client business needs.
  • Attention to detail with a strong grasp of costs and profit margins.
  • Ability to pitch discussions at appropriate levels.
  • Enthusiastic with a positive outlook.
  • Strong numerical skills and ability to work with data.

Knowledge Requirements:

  • Experience in working with partnership and planning teams in West End agencies.
  • Knowledge and enthusiasm for culture and entertainment.
  • Strong consumer understanding and insights.
  • Good grasp of digital, video, and social platforms.

Candidate Profile

Time Out values diversity, reflecting the cities we represent. We seek candidates who are:

  • Commercially astute.
  • Ready to engage in a fast-paced, transformative environment.
  • Globally minded.
  • Excellent communicators with strong relationship-building skills.
  • Driven with a high sense of ownership and urgency.
  • Collaborative team players.

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