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Lead Brand Strategist

2 months ago


London, Greater London, United Kingdom Course Full time

Job Title: Senior Manager of Global Brand Strategy

Company: Course

Job Description:

WHAT YOU'LL DO

We are looking for a seasoned brand strategist who is dedicated to audience-focused storytelling and enhancing creative outcomes through insights and analytics. You will take ownership of the creation and continuous advocacy of the organization's brand framework and communication style. Your role will involve providing strategic brand guidance to influence decision-making for marketing and communication initiatives, aiding in the development of project briefs and creative concepts. You will collaborate closely with creative teams during the development of brand platforms, ensuring the representation of both client and business perspectives to maximize creative effectiveness. Utilize market insights and key audience profiles to inform, adjust, and enhance brand strategies while identifying new opportunities. You should be adept at leading market research and delivering actionable insights to enrich the knowledge base used for marketing strategies. Additionally, you will develop and refine approaches for executing brand strategy projects, identifying and implementing process enhancements.

YOU'RE GOOD AT

The ideal candidate is inquisitive and cooperative. They adopt a blended approach—merging strategic frameworks with practical applications to meet business requirements, simplifying complexities, and boosting creative effectiveness. They are eager to cultivate new capabilities and innovative thinking, and they are not daunted by intricate organizational structures. Driving consensus, fostering partnerships with creative and business collaborators, and cross-departmental teamwork are integral to their character. This candidate should possess excellent communication skills, demonstrating a proven ability to articulate sound viewpoints, advise stakeholders, and serve as a strategic partner to senior management.

YOU BRING (EXPERIENCE & QUALIFICATIONS)
  1. A minimum of 7 years of experience in brand strategy, brand development, public relations strategy, or a related field.
  2. Experience in crafting compelling briefs, audience-driven messaging, strategic positioning, and campaign frameworks.
  3. Familiarity with the creation and execution of comprehensive integrated marketing and communication campaigns.
  4. A strong passion for collaborating with creative teams as a strategic partner in the creative process.
  5. Outstanding communication and interpersonal abilities, with the capacity to engage and influence senior stakeholders.
  6. A collaborative spirit, capable of building mutual trust and respect across all organizational levels.
  7. Strong project management skills, with the ability to oversee multiple projects concurrently.
YOU'LL WORK WITH

You will engage with a variety of stakeholders throughout the marketing division—team members within Brand & Creative Strategy (Creative, Brand Activation, and Brand Management) as well as Practice Area marketers, Global Activation + Orchestration, Global Partnerships, and Global Events. You will also collaborate closely with agency partners.