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Brand Strategist

2 months ago

London, Greater London, United Kingdom Wype Ltd Full time

Job Title: Senior Marketing, Brand and Communications

Job Description:

About Wype Ltd:

Wype Ltd is a pioneering company on a mission to revolutionize the bottom care category. We're breaking down barriers and redefining self-care in a way that feels natural, confident, and—most importantly—good. Our goal is to become the world's leading bottom care brand, empowering people to feel fresh, confident, and healthy every single day.

Job Summary:

We're seeking a highly skilled and experienced Brand Strategist to join our team as Head of Brand at Wype Ltd. As a key member of our leadership team, you'll be responsible for developing and executing a comprehensive brand strategy that aligns with our goals and drives awareness, engagement, and growth across the right marketing channels at the right times.

Key Responsibilities:

  • Develop & Execute Brand Strategy: Create and implement a comprehensive brand strategy that aligns with Wype's goals and drives awareness, engagement, and growth across the right marketing channels at the right times.
  • Shape the Brand Voice: Become the Wype brand guardian/custodian, ensuring our messaging is clear, consistent, and impactful across all touchpoints, both physical and digital.
  • Lead Collaborations: Identify and cultivate strategic partnerships that enhance Wype's brand visibility and drive mutual value. You'll manage these relationships to ensure they align with our brand objectives.
  • Oversee Budget Management: Strategically manage the brand marketing budget, making informed decisions to ensure effective use of resources while driving strong results.
  • Establish key performance indicators (KPIs): Track the effectiveness of brand initiatives, using data-driven insights to refine strategies and optimize performance.
  • Leverage Data: Skilled at sourcing and analyzing data, market research, and consumer insights to fine-tune both the product offering and marketing strategy.
  • Work closely on cross-functional projects: Ensure brand consistency and alignment with broader business goals, including product, marketing, and sales.

Requirements:

  • Proven track record: 7+ years of experience in brand management or marketing within creative-led CPG businesses, ideally with experience in startups and larger companies.
  • Strategic Vision & Creative Execution: Ability to translate big ideas into actionable brand strategies and campaigns that resonate with diverse audiences.
  • Content & Multi-Channel Marketing Expertise: Skilled in driving brand presence across digital and traditional channels.
  • Budget Management: Experience managing brand budgets, ensuring effective use of resources and maximizing ROI.
  • Keen eye for emerging trends: Stay ahead of consumer trends, culture, and technology to keep the brand relevant, fresh, and competitive.
  • Strong Communication Skills: Exceptional at articulating a brand vision and inspiring others through clear, effective storytelling, balancing aesthetic and data.
  • Passion for Consumer & Product: You love understanding consumer needs and behaviors and are equally passionate about developing products that meet those needs, ensuring a seamless connection between the brand's offerings and customer desires.

What We Offer:

  • Competitive salary
  • Private health insurance
  • Flexibility, with up to 2 days WFH
  • Central London office alongside many of London's leading up-and-coming consumer brands
  • 33 days holiday (including UK Bank Holidays)