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Senior Brand Strategist, Content Development

2 months ago

London, Greater London, United Kingdom SUMO Full time

Job Summary:

We are seeking a highly motivated and strategic Senior Brand Strategist to join our marketing agency, SUMO. As a key figure in our social team, you will collaborate across departments to shape campaign approaches, enhance brand storytelling, and drive measurable business outcomes for our clients through social media.

Key Responsibilities:

  • Lead social media campaign creation, including content development, platform-specific tactics, audience targeting, and performance measurement.
  • Drive innovative and trend-forward approaches to storytelling and brand engagement on social platforms.
  • Act as the primary social media lead for assigned accounts, working closely with clients to understand business goals, brand voice, and objectives.
  • Present strategic recommendations and performance reports to clients, ensuring transparency and clear communication.
  • Collaborate with creative, content, and paid media teams to develop cohesive and engaging social campaigns.
  • Oversee the creation of content calendars, ensuring messaging aligns with both client goals and platform best practices.

Requirements:

  • Proficiency in social media management tools, such as Sprout Social, Hootsuite, and Google Analytics.
  • Strong understanding of social media platforms, including Instagram, TikTok, LinkedIn, Facebook, and YouTube.

What We Offer:

We are an equal opportunities employer and welcome applications from diverse candidates. We encourage a culture of inclusivity and respect in the workplace.