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Head of Digital Acquisition

2 months ago


London, Greater London, United Kingdom BettingJobs Full time
{"title": "Head of Acquisition", "description": "Global Acquisition Strategy Lead

BettingJobs is seeking a seasoned professional to lead our global acquisition strategy. As a key member of our team, you will be responsible for developing and executing a comprehensive acquisition plan that drives growth and revenue.

Key Responsibilities:

  • Develop and oversee the global acquisition strategy, including affiliate, digital, PPC, SEO, programmatic, and social channels.
  • Lead a team of acquisition specialists, fostering a culture of innovation and continuous improvement.
  • Collaborate with business intelligence to optimize KPIs and drive data-driven decision making.
  • Manage budgets and adjust accordingly to ensure financial targets are met.
  • Stay up-to-date on industry trends and emerging technologies to maintain a competitive edge.

Essential Requirements:

  • 8+ years of experience in a senior digital marketing role, preferably in the online crypto gaming/casino industry.
  • Proven track record of leading, managing, and developing top acquisition funnels.
  • Strong analytical and reporting skills, with the ability to make data-justified business decisions.
  • Excellent communication skills and ability to lead a team.
"}