Strategic Customer Acquisition Lead
4 weeks ago
About the Role
We are seeking a highly skilled Strategic Customer Acquisition Lead to join our team at HEAD OFFICE. As a key member of our digital marketing team, you will be responsible for developing and executing a comprehensive customer acquisition strategy to drive business growth and customer outcomes.
Key Responsibilities
- Lead a team of digital marketing specialists to develop channel centres of excellence and drive performance.
- Oversee the planning, execution, and optimisation of marketing campaigns from an acquisition perspective.
- Enable a customer outcome-focused mentality and align on key performance indicators to evaluate the effectiveness of acquisition efforts.
- Drive clear accountability for marketing ROIs and ensure a relentless focus on cost management and marketing effectiveness.
- Manage relationships with external agencies to ensure timely and high-quality delivery of activity.
- Oversee the collaboration with the e-commerce team to optimise the customer journey, improve website user experience, and drive conversion rates.
- Provide regular reports and presentations to leadership teams, highlighting key performance metrics, insights, and recommendations.
- Excellent knowledge of PPC, SEO, Media Planning, Affiliates, and Programmatic.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Strong project management skills, with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously.
About the Company
HEAD OFFICE is a leading organisation with a strong e-commerce presence. We are committed to delivering exceptional customer experiences and driving business growth through innovative marketing strategies.
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